Senior Lifecycle Marketing Project Mgr.(Mobile apps)

<p><b><span>Who are we?</span></b><span> </span><br/> </p><p>We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.<br/> </p><p><b><span>How </span><span>do we</span><span> work?</span></b><span> </span></p><p></p><p><span><span>This </span><span>is a</span><span> hybrid </span><span>role </span><span>expecting 3 days in the Prague office</span><span> per week</span><span>. </span><span> </span><span>Our </span><span>award-winning </span><span>Prague office just underwent major renovation</span><span> creating a collaborative space </span><span>offering </span><span>daily </span><span>on-site </span><span>snacks, gym, cinema, library, terrace, chill-zone</span><span>s</span><span>, bike storage, and parking.</span></span><span> </span></p><p><span><span> </span></span><br/><b><span>About the Role</span></b><b><span><span> &amp; T</span></span><span><span>eam</span></span></b></p><p><br/><span><span>As a </span></span><b><span>Senior Lifecycle Marketing Project Mgr.(Mobile apps)</span></b><span><span> </span><span>you’ll</span><span> join a team responsible for </span><span>the Growth</span><span> </span><span>of our Mobile portfolio</span><span>. </span><span>We’re</span><span> a customer-centric team that strives to balance excellent user experience with maximized profits. </span></span><span> </span></p><p><span><span>To achieve this, we continually </span><span>optimize</span><span> our flows to reach the right customers at the right time with the right message. As our team member, </span><span>you’ll</span><span> have an excellent opportunity to </span></span><b><span>improve existing purchase flows and bring </span><span>new ideas</span><span> to life using a mix of analytic, creative, and strategic thinking</span></b><span><span>. As a benefit of our campaigns being </span><span>immediately</span><span> visible to all our users, you can see the impact of your work straight away, giving you valuable feedback and new learning opportunities every day.</span></span><span><span> </span></span><br/><span> </span></p><p><b>Objectives: </b><br/> </p><ul><li><p><span><span>Independently lead </span><span>research</span><span>, prioritization, and</span><span> E2E</span><span> execution of marketing initiatives across </span><span>number of touchpoints</span><span> in Mobile Security apps</span></span><span> </span></p></li><li><p><span><span>Enhance Performance – Analyze conversion funnels, run A/B tests, and iterate on processes to drive continual improvement.</span></span><span> </span></p></li><li><p><span><span>Champion a Test-and-Learn Culture – Encourage experimentation, data-driven decision-making, and innovation to enhance sales effectiveness</span></span></p></li><li><p><span><span>Proactively </span><span>identify</span><span> </span><span>opportunities </span><span>and solve </span><span><span>business/data/technical</span></span><span> challenges, without waiting for explicit instructions</span></span><span> </span></p></li><li><p><span><span>Collaborate with cross-functional teams (Product, Engineering, Data, Creative) to drive user and revenue growth</span></span><span> </span></p></li><li><p><span><span>Own the</span><span> monetization</span><span> strategy and execution across </span><span>first purchase</span><span>, upsell, retention </span><span>or</span><span> reactivation</span><span> touchpoints</span></span><span> </span></p></li><li><p><span><span>Define pricing levels for current and new product tiers and their underlying sources</span></span><span> </span></p></li><li><p><span><span>Own Program P&amp;L – Take full ownership of profitability, ensuring an optimized balance between cost, revenue, and ROI.</span></span><span> </span></p></li></ul><p></p><p><b><span>Competencies:</span></b><span> </span><br/> </p><ul><li><p>5+ years of experience in growth marketing, product-led growth, or product management roles</p></li><li><p>Driving significant revenue and user growth via targeted marketing campaigns and product improvements</p></li><li><p>Thriving in fast-paced, ambiguous environments with strong ownership and bias for action</p></li><li><p>Leveraging deep understanding of user psychology and behavior to optimize digital funnels and engagement</p></li><li><p>Designing, executing, and analyzing A/B tests and hypothesis-driven experiments with statistical rigor</p></li><li><p>Presenting complex data insights and growth updates clearly and persuasively to stakeholders</p></li><li><p>Demonstrating proactive “do first, ask late