Job Description Summary

The Senior Marketing Manager is responsible for leading the commercialization efforts for on-market products and managing all aspects of launch marketing for relevant new products. This role orchestrates a successful hand-off of global assets at stage 4 of commercialization and ensures strategic alignment, seamless execution of downstream marketing activities, and drives business growth by maximizing the product's life cycle performance.

Job Description

Key Responsibilities:

·       On-Market Product Management: Lead ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share.

·       Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.

·       Downstream Marketing: Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.

·       Cross-Functional Collaboration: Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.

·       Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.

·       Budget Management: Oversee marketing budgets and ensure cost-effective execution of marketing activities.

·       Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines.

·       Agency management: Manages all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.

·       Executive communication and planning: Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. 

Key Capabilities:

·       Technical and clinical marketing and ability to translate clinical unmet need into strategy

·       Incorporate of advocacy and engagement strategy into marketing plans

·       ROMS and ROI for marketing

Qualifications:

·       Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.

·       8+ years of pharmaceutical marketing experience, including product launch and lifecycle management.

·       Strong understanding of pharmaceutical markets, including regulatory and market access environments.

·       Proven track record of cross-functional team leadership and stakeholder engagement.

·       Excellent communication, strategic thinking, and project management skills.

#LI-DN1 #LI-REMOTE

For U.S. based positions only, the pay range for this position is $141,600.00-$212,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insura