Sales Enablement Manager: sales coaching programs

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As an integral member of ServiceNow’s Global Sales Enablement team, the Sales Enablement Manager of sales coaching programs is responsible for developing and delivering coaching and enablement programs for salespeople across the entire sales journey. The role is focused on developing and delivering programs that elevate sales performance, using our sales methodology and operating framework to coach and train.

Successful candidates will understand standard sales methodology application within a SaaS environment, along with the ability to drive content development, deployment and learning experiences. The ideal candidate will have a strong sales background, considerable experience in coaching and/or training sellers, and sales enablement experience. This is a highly collaborative role that involves working with key stakeholders in Sales and Sales Leadership, as well as across the various Enablement Teams.

Job Responsibilities 

The Sales Enablement Manager of sales coaching programs will be responsible for developing and deploying sales enablement programs and initiatives to improve sales effectiveness, sales productivity, and overall sales results.  

• Develop and deliver high-impact enablement programs to improve sales capability and drive a culture of sales expertise 
• Coach Salespeople in the skills and activities to drive success  
• Support effective use of the ServiceNow sales methodology by delivering virtual and in person classroom training as well as providing sales activity and skills coaching  
• Gather requirements from stakeholders, develop enablement for multiple platforms (eLearning, vILT, ILT, etc.)
• Collaborate with Enablement colleagues across multiple roles (Role Excellence, Regional Leads, Instructional Design, Communications) to develop and deliver high impact enablement content supported by compelling communications.
• Manage key stakeholders and subject matter experts throughout the process

• Analyze the effectiveness of the training plan against stated learning objectives and modify as needed to address opportunities for improvement across the core sales roles 
• Deliver training and train the trainer programs in person and/or virtually, to a global audience 

• Work with the Program Management Office to align on priorities and consistent messaging to the field
• Collaborate with Enablement colleagues to align on best practices and identify new, creative ways to enhance enablement approach and impact

Qualifications

Travel is a pre-requisite and may account for up to 30% of your time. 

• 5+ years’ experience in sales, and/or enablement as a sales coach and/or sales methodology expert, preferably in the SaaS space
• Demonstrated track record of successfully executing and delivering sales enablement programs  

• Training and facilitation capability to stand in front of a room of seasoned salespeople and train them with credibility 
• Experience developing and deploying enablement programs for multiple personas
• Understanding of coaching best practices  
• Ability to identify sales team and leadership needs and translate them into effective programs that engage the field and drive improved sales performance
• Adaptability and comfort working in a fast paced, dynamic environment.
• Use of Generative AI in enablement a major plus
• Comfort with CRM platforms and reports (Dynamics, Salesforce)  
• Highly prefer this role is based in the western time zone, to support Western US and APAC as needed. 
• Excellent verbal and written communication skills, facilitation, problem solving, analytical, presentation abilities, and strong business acumen

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from dive