Digital Comms Strategist - Temp-To-Perm

WHAT ARE WE LOOKING FOR
We are looking for a candidate who embodies 3 attributes, which we believe make an excellent Digital Strategist:

Curiosity
Questions come naturally to you. You are someone who constantly seeks more information about a client’s challenge, a product, a target audience, or a cultural trend. You have a tenacity to get to the bottom of things and won’t rest until there’s clarity and focus behind a challenge.

Creativity
You’re not afraid to share a new perspective. While you’re not responsible for coming up with creative ideas, you feel comfortable identifying and pushing for new ways to solve problems. Whether it’s repositioning a client’s objective, seeking new information about our target audience to identify deeper needs, or coming up with jump-off points for creatives, you bring in a fresh perspective that turns an assignment from a “job” into an exciting challenge.

Care
You are motivated by amazing ideas. Thing about amazing ideas is that they don’t just appear, but grow and cultivate over time. You’re someone who cares to push and build ideas, share proactive thoughts and new findings, and steer thinking towards better meeting our client’s objectives, even if the creative briefing is already done.

HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)

• Lead and act as the strategic digital & social communications across key clients, acting as both planner and ongoing consultant
• Plan innovative, insight-driven communications cross channels, content strategies, content calendars, influencer amplification and paid media distribution
• Provide strategic ownership of workstreams and campaigns, working internally across business leadership, creative, analytics and research teams
• Partner with client to determine and identify objectives, goals, KPI’s, strategies and tactics. Ultimately, you’ll serve as a trusted resource - aligning strategy with our clients business goals and objectives
• Be the subject matter expert on sourcing, identifying and assessing potential influencer/talent partnerships strategically based on qualitative and quantitative brand-fit attributes
• Participate in pro/reactive identification, prioritization and assessment of new client opportunities, including new business proposals
• Thoughtfully champion creative ideas and strategic POVs with the client: deliver well-devised, clear, concise and compelling client presentations to sell-in comms recommendations
• Benchmark and research competitors and industry leaders in the digital world. Provide internal team with understanding of the cultural landscape, consumer behavior, competitive activity and emerging technologies as well as larger global trends
• Develop frameworks and methodologies for approaching strategic issues, leveraging existing Momentum intellectual capital
• Supporting Momentum’s Values
• All other duties as assigned

 
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Must have 2-3+ years’ experience in strategic digital/social communication planning within a marketing agency/consulting firm or large CPG company
• Must have experience writing briefs, articulating strategies and presenting them to creative/client teams
• Expert knowledge around key digital platforms and communications channels (social, digital, influencer, search)
• Experience with paid social media planning, social listening, research tools and analytical reporting a must. Hands-on qualitative and quantitative research.
• Demonstrated leadership and people management skills – able to lead projects independently
• Strong foundation of business acumen and successful leadership of clients
• Confidence and credibility to hold high-level strategic discussions with senior executives internally and externally
• Excellent presentation development and creative writing capabilities
• Able to think proactively
• Sets targets and timelines for digital programs and key initiatives, providing consistent updates and communication with senior leadership
• Bachelor’s degree preferred or similar proven experience

SALARY RANGE
The salary range for this position is $65,000 to $80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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