Specialty Marketing Director

Company Description

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

At Westgate Resorts, we enrich lives by creating exceptional vacation experiences and lifelong memories. The responsible for the leadership and execution of Westgate’s affiliate and partner marketing strategy to drive qualified vacation ownership leads, increase resort tour bookings, and generate incremental revenue. This role will build, manage, and optimize a portfolio of affiliate partners and third-party marketing relationships that support the company’s vacation ownership objectives. They will oversee affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgate’s brand, values, and business goals

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

Essential Duties and Responsibilities:

• Develop and lead the marketing partnerships that will produce leads that will result in vacation package bookings.
• Manage day-to-day program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
• Establish commission structures, incentive programs, and partnership terms to drive partner engagement and vacation package sales.
• Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.
• Analyze performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.
• Develop marketing campaigns, promotional offers, and co-branded initiatives with partners.
• Stay current on marketing trends, technologies, competitive landscape, and compliance regulations.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience:

• 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within the hospitality, timeshare, or travel industry.
• Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
• Experience in contract negotiations, partnership management, and affiliate operations.
• Demonstrated experience leading a team and working cross-functionally in a fast-paced environment
• Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.

Education & Certifications:

• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field or equivalent relevant work experience.
• Master’s degree in Business Administration (MBA) preferred.

Skills/Knowledge:

• Strong knowledge of affiliate marketing platforms, networks, and digital marketing best practices.
• Exceptional relationship management, negotiation, and communication skills.
• Analytical and data-driven mindset with experience in ROI analysis and affiliate performance
• optimization.
• Results-oriented with a focus on delivering qualified leads and revenue growth.
• Strong leadership, mentoring, and team development capabilities.
• Ability to manage multiple projects, partnerships, and priorities simultaneously.
• High level of integrity, professionalism, and attention to compliance standards.
• Proficiency in Microsoft Office Suite; experience with affiliate management systems, CRM platforms and analytics tools preferred.

Supervisory Responsibilities:

Directly supervises team and carries out responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include, but are not limited to, training, planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing co