Field Marketing Specialist

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs. Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases on one end to vendor contracts and lead uploads on the other. That’s a lot of ground for one person to cover, and it means our best strategic thinkers spend too much time in the weeds.

This role is the fix: a shared execution engine that lets FMMs focus on strategy, stakeholder relationships, and pipeline impact, while you own flawless on-the-ground program delivery, from kickoff through post-event closeout. This isn’t a 1:1 hire per marketer, it’s a pooled model, so you’ll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations. Priorities and assignments are managed centrally based on event complexity, timing, and regional need.

What You’ll Do

• Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
• Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget so FMMs don’t have to chase it.
• Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
• Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
• SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications, the operational backbone of every campaign.
• On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
• Budget Tracking & Reconciliation: Know where every dollar went and be able to say so.
• Reporting & Wrap Decks: Turn raw event data into a clean, digestible summary FMMs can hand to leadership.
• Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows that improve consistency and help the team scale.
• Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.

Qualifications

• Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
• Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines at once without dropping a ball.
• Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
• Detail Orientation: The kind of person who notices the swag order is short before it becomes a problem.
• Composure On-Site: Calm under pressure; events don’t run on a script.
• Strong Communication: Strong written communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand.
• Service Mindset: A strong service mindset with the ability to manage expectations across multiple internal stakeholders.
• Independent Execution: Able to work independently while keeping program owners informed.
• Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Bonus Points

• Pooled Model Experience: Prior experience in a shared-services or pooled-support model.
• En