Abbott Nutrition - Brand Manager - Pediatric Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Brand Manager - Pediatric Marketing

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow your career.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH, currently has an opportunity for a Brand Manager - Pediatric Marketing in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.   

The Brand Manager – Pediatric Marketing focused on Shopper & CBEC will be responsible for Integrating Shopper Marketing into Retailer strategies, Brand initiatives and planning processes, and will lead all Shopper Creative and Joint Business Planning for Abbott Nutrition Brands. This individual will collaborate closely with Field Shopper Commerce Marketing Managers, Brand Marketing teams, Sales counterparts, Shopper Insights teams, and agencies to ensure strategic alignment between our consumers, shoppers, customers, and Abbott Brand’s objectives. Additionally, they will support cross-border demand generation strategy, executions, and KPI development.

This individual will manage total shopper and CBEC budget and will execute sampling, display initiatives, demand strategies and communication plans. Additionally, they will be responsible to collect and analyze all Promotional Effectiveness metrics and measure effectiveness based on short term learnings to inform long-term decisions. This individual will be responsible to maintain a repository of all learnings to establish best practices that can be shared with Retail, Brand and other interested parties.

What You’ll Work On

• Serve as liaison with Shopper Marketing lead on creative development leveraging the Shopper Marketing Agency, Brand, Insights and Customer objectives to produce shopper specific communication strategies.

• Serve as liaison with Global Team on CBEC Strategy and Execution leveraging Brand Strategies and communication standards.

• Responsible for integrating the Shopper agency and Brand agency at the point of briefing, shopper campaign / messaging recommendation and activation.

• Go-to person for the Brand for any/all Shopper Marketing requests or questions.

• Collaborate with Field Shopper Marketing Managers in the development and alignment of Brand strategies/objectives to identify key business opportunities and shopper activation plans.

• Ensure plans are integrated into annual Brand planning as well as Retail Joint Business Planning.

• Stay abreast of new vendor capabilities and provide overview and recommendation on strategic opportunities.

• Track competitive marketing activity.

• Regularly track, assess and analyze ef