Senior Associate, Digital and Programmatic

Job Description:

Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.

   

Key Accountabilities: 

• Deliver media programs that exceed client objectives leveraging technology & human-powered AI 

• Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies 

• Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication 

• Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.) 

• Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up 

• Coordinate hand-offs between media team and ad operations team during trafficking process 

• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients 

• Troubleshoot basic campaign delivery and performance issues independently 

• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery 

• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.) 

• Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval 

• Discuss campaign performance, optimizations and next steps with clients

• Remain organized across multiple projects

Qualifications

• 1+ years of experience within the digital and/or programmatic industry 

• Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Amazon DSP.

• Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc. 

• Strong knowledge of media math formulas and concepts   

• Comfortable with analysis and data 

• Experience working with business applications; MS Office Suite desired 

Benefits available with this position include:

· Medical, vision, and dental insurance,

· Life insurance,

· Short-term and long-term disability insurance,

· 401k,

· Flexible paid time off,

· At least 15 paid holidays per year,

· Paid sick and safe leave, and

· Paid parental leave.

The anticipated salary range for this position is $51,000-$70,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

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Location:

New York

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal emp