Sr. Lifecycle Marketing Manager

About the role

We’re hiring a senior lifecycle marketer for an exciting opportunity on our Product and Lifecycle Marketing team.

You will play a critical role in unlocking, validating, and scaling new channels and capabilities to enable the Marketing team to deliver more unified, relevant, and impactful end to end member experiences. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and User Research to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels. The ideal candidate should have experience leading new channels like SMS, personalization, and/or marketing technology efforts, building robust lifecycle programs in results-driven environments, developing ambitious experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mentality.

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Design, unlock, and scale new channels such as SMS, Notifications Hub, and other in-app surfaces
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
• Assess, pilot, and validate new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing
• Serve as a key partner to supervise the development and design of new internal platforms, such as targeting, personalization, experimentation, and CMS to ensure the platforms are designed for and usable by marketing
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
• Drive highly targeted, sophisticated retention campaigns to delight and deepen engagement with existing members
• Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives

To thrive in this role, you have

• 8+ years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
• Experience unlocking, validating, and developing guidelines for new channels, particularly SMS and in-app surfaces, as well as subscriber management, deliverability, and CAN-SPAM laws
• Experience driving large impact through scaled/automated personalization capabilities
• Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
• The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners
• Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do
• Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources

A little about us

At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.

We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we’re well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opene