B2B Paid Social Specialist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Specialist, you will help build, launch, and improve Paid Social campaigns (primarily Meta; plus TikTok, Pinterest Performance+, Snapchat, Reddit as relevant) to grow new customers and revenue, while keeping efficiency on track. You’ll follow clear playbooks, turn performance and creative learnings into next actions, and try new ideas in controlled environments  before wider rollout. You’ll partner closely with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in your Pod, communicate clearly, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key responsibilities

Client‑Centric

• Support client updates and weekly reporting with accurate, on‑time inputs; explain results and next steps in plain language tied to goals.

• Execute approved changes (e.g., promo, budget, pacing) within guardrails; escalate when trade‑offs are needed.

The Tinuiti Way

• Own day-to-day campaign execution across Paid Social (Meta, TikTok, etc)

• Apply solid Paid Social craft (creative + audience + signal quality) and grow your  awareness of how Social connects to Search, Commerce, TVAD, and Creative.

• Apply the Tinuiti Way playbooks and best practices: follow the standard SOPs, checklists, and templates for Paid Social setup, QA, delivery checks, and weekly readouts; meet our quality bars (pixel/CAPI health and event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and policy/brand‑safety compliance).

• Escalate deviations promptly, capture outcomes in the standard readout format, and share feedback through existing channels.

Product‑Led

• Operate platform features (Meta Ads Manager including Advantage+/basic value optimization/CAPI; basic TikTok Ads Manager; Pinterest Performance+ as relevant) using checklists; run controlled  pilots and monitor outcomes before scaling.

• Use team‑shared Bliss Point signals (e.g., simple Forecast snapshots, Creative Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners.

Data & Measurement‑Driven

• Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs with predefined success criteria and a simple read cadence; keep budgets and pacing healthy.

• Maintain data quality using checklists (pixel/CAPI basics, event checks, UTMs/GA4 alignment); partner with Analytics to validate reads and resolve anomalies.

Owner Mindset

• Manage a clear work queue; deliver on time; reduce rework and non‑converting spend (e.g., limit creative fatigue, de‑dupe overlapping audiences, avoid learning‑phase resets); close the loop with documented learnings.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone your craft, and embrace new tools and AI.

• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.

• Culture of ownership: Move fast, cut waste, and own results end‑to‑end.

Professional & Technical Qualifications

• 2+ years in Paid Social execut