Content Marketing Lead - Industry Verticals

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team & Role:

Be part of the team redefining how Logitech wins in high-growth vertical industries. As a Content Marketing Lead on the Verticals Business Accelerator team, you’ll bring innovative technology solutions to life through compelling, industry-specific storytelling that resonates with IT leaders across education, government, and healthcare. This is a high-impact role at the intersection of strategy and storytelling—where you’ll translate product capabilities into clear, differentiated use cases, shape how Logitech shows up in key verticals, and partner across teams to deliver cohesive, high-impact marketing initiatives on a global scale.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in our passion for Equality and Environment. These are the behaviors you’ll need for success at Logitech. In this role your key responsibilities will be:              

Content Development & Execution

• Develop and produce key marketing assets (presentations, articles, thought leaders, webinars, case studies, product datasheets / solutions guides, web pages, emails, and videos)

• Create clear briefs and work closely with internal teams and external agencies to ensure deliverables meet objectives

• Ensure all content is delivered on time, aligned to campaign needs, and meets brand standards

• Optimize content for discoverability and performance, ensuring alignment with SEO best practices and emerging LLM/AE optimization (LLMO) strategies to maximize visibility and impact across search and AI-driven experiences

Editorial Ownership (AI + Human Content)

• Act as the primary editor across vertical content, refining messaging for clarity, accuracy, and impact

• Review and elevate AI-generated writing, transforming drafts into polished, audience-ready materials

• Ensure consistency in tone, voice, and messaging across all assets

Vertical Storytelling & Use Case Development

• Translate product features and capabilities into clear, compelling use cases for Education, Government, and Healthcare audiences

• Adapt messaging to reflect real-world applications and industry-specific terminology

• Ensure content resonates with IT decision-makers and aligns to vertical priorities

Video & Multimedia Execution

• Script and storyboard video assets and partner with production teams to ensure high-quality execution

• Review and provide feedback on video and multimedia deliverables to ensure alignment with messaging

Content Adaptation & Localization

• Repurpose existing product and thought leadership content into vertical-specific versions

• Partner with teams to ensure content is accurate, relevant, and appropriately tailored for each audience

Project Management & Coordination

• Manage the editorial calendar and coordinate content development across stakeholders

• Track progress, follow up on deliverables, and ensure timelines are met

• Partner with internal teams and agencies to keep projects moving forward

Partnerships

• Support partner-driven content initiatives, collaborating on development and execution

Performance Tracking

• Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness 

Key Qualifications: 

• Strong B2B content marketing experience in the technology sector

• Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed)

• Strong writing, editing, and storytelling skills, with the ability to translate complex solutions into clear use cases

• Experience shaping and refining content across formats (written, video, digital)

• Familiarity with AI-assisted content workflows and ability to elevate AI-generated outputs

• Strong collaboration skills across cross-functional teams and external partners