Sr. Manager, Advertising

Company Description

The Advertising Senior Manager is tasked with supporting the Advertising Director in driving strategic direction, ensuring seamless execution, and conducting ongoing analysis of Red Bull's advertising campaigns. This role involves creating inspiring and engaging campaigns to amplify the World of Red Bull and strengthen brand relevance among the next generation of consumers.

Additionally, the Advertising Senior Manager will be responsible for fostering meaningful partnerships with advertising partners, maximizing both strategic and creative value, and guiding opportunities toward unique, on-brand executions. The ideal candidate should be a strategic and critical thinker with a natural ability to connect with consumers through advertising, coupled with strong organizational and project management skills.

They should also be solution-oriented and passionate about applying insights and learnings to action. A deep appreciation for the brand's history, a commitment to driving it forward, and an eagerness to thrive in a fast-paced environment are essential qualities for this position.

Job Description

CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT

Develop an integrated media strategy for local advertising campaigns, collaborating closely with agency partners (including media strategy and planning across programmatic, social, search, and OOH) to deliver insightful, effective, and efficient plans that align with our objectives.

Ensure all media plans are optimized to achieve reach, awareness, impact, and engagement with the Red Bull target audience while supporting overarching marketing goals.

Work cross-functionally to integrate Paid, Earned, Managed, and Owned media seamlessly.

Collaborate with Consumer Insights to design campaign measurement frameworks and ensure data-driven evaluation of performance.

Successfully lead the project management of key advertising campaigns, ensuring flawless execution delivered on time and within budgetary constraints.

Manage the launch, maintenance, and wrap-up of campaigns, while overseeing the development and adherence to overall campaign timelines, including those related to third-party agencies.

Develop strategic and comprehensive campaign briefs for advertising initiatives, aimed at creating best-in-class campaigns with measurable outcomes.

Leverage audience data, consumer insights, activation details, and past campaign learnings to continuously refine and elevate the quality of campaign briefs.

Support the ideation process around building the annual Advertising Business Plan.

Work closely with the Media Team to monitor and optimize campaign performance in real-time.

Lead the creation and dissemination of campaign reports, highlighting performance metrics, lessons learned, and best practices to inform future initiatives.

Consistently evaluate and analyze the effectiveness of campaigns and full programs to drive improvements for future efforts.

Oversee the launch and conclusion of creative-specific Brand Studies to ensure consistent growth and evolution across major campaigns.

Ensure compliance with applicable data integration and regulatory requirements for campaigns.

Establish and manage processes, guidelines, and resources for executing innovative 360-degree advertising campaigns, providing structure and operational clarity to maintain consistency and quality.

Champion planning and executional excellence by implementing strong processes, such as detailed project kick-offs, clear timelines, post-campaign recaps, and improvement reviews.

Coordinate cross-functional teams and stakeholders, driving alignment, facilitating workflows, and delivering high-quality outcomes on schedule.

Encourage innovative problem-solving by pushing teams to think creatively and pursue “never-been-done-before” activations that challenge traditional approaches.

Oversee holistic campaign budgets, ensuring efficient resource allocation to maximize ROI across all initiatives.

Act as a brand and campaign steward, ensuring consistent messaging and adherence to brand standards across internal teams and external collaborations.

Foster a culture of collaboration and accountability among internal stakeholders and external agencies, promoting both efficiency and creativity.

MEDIA AGENCY MANAGEMENT

Manage the media agency in developing media strategies that align with and fulfill objectives.

Assist the Senior Director of Advertising with annual media planning and evaluations.

Support the Senior Director of Advertising in conducting the annual media agency review.

CREATIVE DEVELOPMENT

Responsible for inspiring the team to develop or source all creative assets required to launch campaigns on time and in alignment with strategy.

Oversee the cre