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Manager, Brand Creative Planning & Operations NA

Nike
WHQ, United Statesfull_timeVerifiedPosted 20 Sept 2024

About the role

In alignment with the Nike brand, our North America Brand Planning & Operations Team strives to shape the brand through distinctive, emotive, and impactful stories & experiences that lead the future of sport. The Creative Planning/Ops role is part of Brand Planning & Operations and partners closely with Consumer Planning and the Creative studios to help identify and establish the seasonal project priorities for North America Brand Creative (NABC). 

As part of the North America Brand Marketing (NABM) organization, our team works cross-functionally to activate marketing programs that propel the brand and the business into the future. We are responsible for bringing organization, clarity, and process excellence to deliver maximum consumer impact. We enable this by creating the time and space required for the organizational brilliance through scalable approaches and aligned strategic process to support the full marketing organization, driving accountability in planning, timing, and finance. Our team leaders embrace creativity, collaboration, and innovation as we deliver elevated brand standards. Our combined, end-to-end team will provide the organizational capability and uphold the operational rigor needed to drive marketing excellence.

WHO WE ARE LOOKING FOR

We’re looking for a candidate with experience in the world of creative planning – scoping and estimating project size and volume as well as leading a team to handle creative staffing, capacity and bandwidth, with knowledge around content & digital production. An understanding of brand marketing initiatives and frameworks as well as the usage of tools like Airtable, Keynote, and Figma are critical skills in this role. Familiarity with the internal Nike matrix would be a bonus.  This candidate is a strategic problem-solver who knows how to collaborate with teams within the organization to find efficient and effective solutions. In this role, clear communication is key. It is critical to be curious, analytical, and have attention to detail as well as to drive a process that will result in decision-making when the priorities and processes are made clear. This person thinks holistically and is motivated to drive an effective and efficient process for the best results.   

WHAT YOU WILL WORK ON

  • Up-front Seasonal project planning and scoping for all NA creative project priorities: support Consumer planning team to vet seasonal project requests and estimate project needs to ensure Brand Creative studio partners have the accurate information to properly scope and resource each project. 

  • Conduit between Global, Geo and City work-streams:  Facilitate communication across Nike divisions to help establish clarity, consistency and efficiency across all Nike marketing platforms wherever possible. 

  • Collaboration with Creative & Brand teams: To establish a successful process, partner collaboration is vital. This candidate successfully navigates relationships with day-to-day partners in brand & creative to understand the project details and expectations.

  • Establish relationships with brand & business partners: Support maintaining strong relationships and communication between NA & Global brand & business partners, with information escalated to leadership for decision-making.

  • Determine initial project scopes and timelines for seasonal project requests:  Establish realistic up-front schedules based on key project dates to help inform project kick off timing.

  • Seasonal Kick Off: Responsible for guiding the Creative Planning team to align with other Brand Planning teams and with NA leadership in a seasonal kick-off where creative priorities and resources are in alignment with the North America seasonal concept map.  

WHO YOU WILL WORK WITH

You will report to the Director of Creative Planning & Operations, North America. You will work closely with all operational and production teams including Consumer Planning and Ops, Digital & Integrated Media, Retail & Partners, as well as NA & Global Retail Brand Creative teams and our Retail business partners. You will also work closely in your day-to-day role with the Sr Creative Directors across NA Brand Creative. You will partner with all teams in North America Brand Marketing and in key cities to ensure that the improvements we deliver accelerate our ability to achieve our business goals.

WHAT YOU BRING

  • Bachelor’s Degree and 5 +years of experience working within a creative, fast-paced, and complex marketing or creative production organization.

  • Leadership skills to build and lead a creative planning team within Nike’s largest geography.

  • Ability to str

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Company

Nike

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