B2B Field Marketing Manager

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

B2B Field Marketing Manager

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Title and Summary

Marketing Manager, B2B Field Marketing – North America

Overview:

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will translate global Services priorities into market-relevant programs that support pipeline creation, sales acceleration, and customer engagement across priority solutions and segments.

As a key member of the North America field marketing team, you will partner closely with sales, business development, product marketing, regional marketing, and global marketing teams to develop and execute integrated campaigns. These programs will leverage field events, executive engagements, account-based marketing, digital activation, content, and post-event nurture to reach the right audiences and move opportunities forward.

This is a hands-on, high-impact role for a marketer who thrives in a fast-moving, matrix environment. The ideal candidate is commercially minded, highly organized, comfortable working with sales stakeholders, and energized by turning strategy into well-executed programs that create measurable business value.

Role:

• Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars, and development of sales enablement content with the goal of driving Data & Services sales with merchant organizations.
• Contribute to in-market event (owned events and industry events) execution including branding and content development of US merchants event strategy and lead the event planning and execution.
• Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance.
• Effectively partner with third parties (e.g., marketing agencies, event organizers, etc.) and internal partners to drive desired outcomes.
• Partner closely with sales and business development teams to align campaign priorities, support target account engagement, optimize lead handoff, and track post-campaign follow-up.
• Plan and manage regional events, trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads.
• Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs.
• Navigate Mastercard approvals, contracting, budget, and reporting processes with strong attention to detail and operational discipline.
• Coordinate with regional business owners, country teams, product marketing, partner marketing, customer marketing, and sales teams to deliver integrated programs that are relevant to North America market needs.

All About You:

• Minimum of 7 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer engagement.
• Self-directed, creative, and commercially minded; able to proactively bring ideas forward, solve problems, and find practical ways to improve campaign performance and customer engagement.
• Strong writing and messaging skills for field marketing activities, including speaker submissions, stage presentations, event invitations, campaign localization, direct promotion copy, and sal