Director Brand Marketing - Coffee & Beverage (Ready-to-Drink)

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

The Marketing Director is responsible for leading the long-term strategy and short-term business results of the Nestlé USA Ready-To-Drink Beverage Portfolio. This includes creating the three-year ambition for the Business Unit as well as delivering the annual $ Share, OG, and COP1 targets. The Market Director leads the RTD business across the 4Ps and is responsible for uniting all of the demand levers in each Category RTD plays: Flavored Milks, Protein, Coffee, and Sports Drinks. The Marketing Director is responsible for a cohesive long-term plan that bonds Marketing Communications and Innovation/Renovation activity with external shopper and customer activity. This role requires the Marketing Director to perform in a General Manager capacity, with multiple marketing direct reports and indirect line of reporting to the cross-functional team, highly independent in crafting the strategic direction and defining the necessary resource allocation to accomplish the established goals. In addition, the Marketing Director should posses’ strong analytical skills coupled with an elevated understanding of base business management and the ability to extract value through base optimization, trade off analysis, the creation of new playbooks and ways of working, and deep manufacturing and customer understanding. The role requires high professional maturity and a self-motivated inspirational leader. 

 

PRIMARY RESPONSIBILITIES: 

Strategy 

• Create Category,Portfolio, and Channel Strategy. 
• Drive the development & execution of business and equity building plans to support the strategy.  
• Lead cross-functional team to develop and drive effective 3-year growth strategies.  
• Build effective demand generation plans.   
• Analyze marketplace performance data to refine & optimize strategy and plans.  
• Own SBU Interaction. 

Collaborative Commercial Planning 

• Lead Insights, Marketing, Commercial Development, and Customer teams in developing demand-generation plans and budget allocations for the upcoming year.  
• Own key line items within P&L for brand/category. 
• Collaborate closely with finance co-pilot and cross-functional team to ensure financial targets and growth objectives are met.  
• Is key driver of category roadmaps (working in Collaboration with Category Shopper Development organization), to orchestrate long term profit & share growth at key accounts.   Work with CSD/Sales to identify and implement scale programs at key retailers. 
• Participate in Operations meetings on behalf of brand/category.   

Insights 

• Develop the overall learning plan for a brand/category, including consumer and shopper insight explorations, to fully understand the needs for the brand and category.
• Collaborate with Market Research on the Insight Learning Plan to ensure a strong foundation of all brand activities. 
• Lead direct reports in the extraction of insights across communications and Innovation & Renovation.  

Innovation & Renovation

• Own the development, execution and validation of brand(s) pipelines.     
• Sponsor resulting product & packaging I & R projects. 
• Lead Marketing Managers in creating the "go-to-market" plan for new products and integration of such propositions into long-term strategies and category roadmaps.   
• Drives strong connections between customer / consumer needs with operational and manufacturing capabilities, to drive flawless execution and new capabilities build-up. 

Communications Planning and Agency Work

• Own the working relationship for a brand/category with key Agency partners.  
• Oversee new agency relationship development and agency performance management – the SOW; Annual review.
• Input into and approve creativ