Account Supervisor

Description

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

Using deep knowledge of the client’s business and industry, an Account Supervisor at Butler/Till, in collaboration and partnership with the Account Director, serves as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. They are highly skilled marketing professionals that oversee and manage all aspects of an account, or multiple accounts, including the cross-functional collaboration and workflow of their team. An Account Supervisor leads the client forward by proactively leaning into initiatives to grow their business. They add value to the client-Agency relationship by providing insights, analysis, and strategies that enable the achievement of key business outcomes, further enabling client satisfaction and organic, profitable revenue.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Profitable growth and retention of accounts

Key Responsibilities:

• Lead the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing). Monitor and effectively manage accounts to scope. Contribute to plans to improve unprofitable or declining accounts.
• Maintain accurate account forecasts and successfully manage account finances.
• Define and continuously reevaluate strategies for how the Agency can contribute to the client’s on-going success as part of evergreen account planning.

Key Outcome: Long-term health and vitality of client and client-partner relationships

Key Responsibilities:

• Establish, maintain and grow strong, role-appropriate client relationships.
• Advocate for client feedback and lead productive direct feedback discussions with clients and client-partners.
• Deliver customer intimacy by seeking to understand client and client-partner perspectives and through diagnosing opportunities or issues. Make recommendations for change by developing action plans and managing through any barriers to success.
• Successfully collaborate with the client, and their other external partners/agencies, on idea generation, strategic planning activities, and joint deliverables.

Key Outcome: Broadening and diversification of client service offerings to meet their evolving needs

Key Responsibilities:

• Actively listen for client challenges and opportunities , and capitalize on them as they arise.
• Establish context and leverage Agency resources to resolve or bring forward relevant paid or non-paid media solutions and strategies that meet emerging client needs.
• Ensure Agency service offerings are extended and effectively represented to our clients.

Key Outcome: Transformational client business impact

Key Responsibilities:

• Oversee the team in developing a meaningful analysis of the client’s business, category, competition, and audience, including implications that will have the most significant impact.
• Serve as the client’s marketing counsel by leading them forward in meaningful ways that strategically elevate their input.
• Engage clients in forward-looking planning that is supported by relevant business analysis and implications, in collaboration with the Account Director and other cross-functional peers.
• Ensure client objectives and expectations are clearly communicated to internal stakeholders to support Agency’s best work.
• Partner with cross-functional teams to develop relevant strategies and solutions to client opportunities and challenges by leveraging key insights. Define and align on client success metrics.
• Lead the team in leveraging Agency research tools and techniques to ensure the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.
• Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Manage an end-to-end, cross-functional workflow that cultivates collaboration, to level up client deliverables and results.