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Footwear Merchandiser II, Lifestyle
Brooks RunningUnited Statesfull_timeVerifiedPosted 29 Jan 2025
💰 $135,193/yr($90,128/yr – $135,193/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: The Lifestyle Footwear Merchandiser II is a key product person focused on Brooks footwear success which translates to revenue and margin. You work closely with demand planning, sales, brand marketing, color trend, insights, and development to create relevant consumer, channel, and market assortments. Your main responsibility is to influence and merchandise the footwear line for the best product line outcome delivering the right product at the right time at the right place and at the right price. You are the “eyes and ears” of the competition as it pertains to the lifestyle market, streetwear, fashion, the consumer and the retailer. In this role you will lead deep competitive analysis of Brooks footwear vs. our competition to provide feedback, insights and recommendations to further advance our products. This position requires 15% travel.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: The Lifestyle Footwear Merchandiser II is a key product person focused on Brooks footwear success which translates to revenue and margin. You work closely with demand planning, sales, brand marketing, color trend, insights, and development to create relevant consumer, channel, and market assortments. Your main responsibility is to influence and merchandise the footwear line for the best product line outcome delivering the right product at the right time at the right place and at the right price. You are the “eyes and ears” of the competition as it pertains to the lifestyle market, streetwear, fashion, the consumer and the retailer. In this role you will lead deep competitive analysis of Brooks footwear vs. our competition to provide feedback, insights and recommendations to further advance our products. This position requires 15% travel.
Your Responsibilities:
- Assess and deliver consumer readiness and relevant assortments each season to ensure market readiness and competitive advantage.
- Build strategies for new regional business opportunities i.e., where to play, what products, and how to win
- Merchandise the footwear line to maximize regional business, customer, and consumer opportunities.
- Create effective and creative solutions for key lifestyle retailers to maximize Brooks business.
- Act as “eyes and ears” for lifestyle footwear (business, market, customer, channel, runner) and provide feedback to the footwear team.
- Lead the competitive analysis of Brooks products vs. our competitors on fit/feel/color/trend/price/value.
- Present findings to product creation teams and recommend opportunities where we can focus efforts to improve products.
- Analyze brand performance, brand competitiveness, product trends and make recommendations based on your research and analysis.
- Validate seasonal regional article counts, price points, and color flow.
- Own seasonal data inputs including colorways, prices, and intro dates for Flex PLM, ensuring accuracy of information and updating changes throughout the season.
- Build and deliver product prelines with key accounts to obtain feedback on design, materials, color, and price.
- Deliver product prelines with consumers to obtain feedback on design, materials, color, and price.
- As product representative for the footwear line, provide consumer and market insights to the color team to support creating the right color choices during the creation process.
- Collaborate with the color teams to create the seasonal assortments.
- Create the footwear seasonal color mix forecast each season and share with Demand and Supply planning.
- Monitor sell-in, sell-through, and go-in margin. Provide a quarterly update to the footwear team.
- Ensure go-in margin meets Brooks targets and recommend solutions if margin doesn’t meet the target.
- Analyze, interpret, and synthesize data to make the best possible decisions for Brooks business and revenue as it relates to merchandising the footwear line.
- Lead meetings with sales to share product stories, features, benefits, and inform, influence, and negotiate to gain buy-in on product decisions and the reasoning behind the decisions.
- Lead pre-sell of products to key accounts to achieve a successful sell-in each season.
- Act as a resource fo
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