Head of Trade Marketing (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

About the Position

After profitably scaling our DTC business past €200M,, HOLY has successfully entered the retail space — launching in over 5,000+ doors across Germany and Austria. Now, we’re ready to level up.

As Head of Trade Marketing, you’ll take full ownership of how HOLY shows up in-store across key markets. From disruptive launches to high-velocity promos and POS activations, you’ll be the engine that drives conversion, shopper love, and commercial impact in retail.

This is a strategic role with leadership impact — perfect for a visionary who wants to be part of one of Europe's most disruptive beverage brands that dominate both digital and physical shelves as we challenge industry giants.

Responsibilities:

• Trade Marketing Strategy Ownership across Germany, Austria and the UK — translating brand strategy into disruptive, localised sell-in/sell-out concepts.
• Team Leadership of Trade Marketing Managers and external partners; driving executional excellence and fostering strong cross-functional collaboration (Sales, Brand, Supply Chain).
• Scalable Activation Playbook Development including promo mechanics, modular POS materials, and a repeatable approach to new launches (e.g. Ice Tea, Limited Editions, UK roll-out).
• Category Penetration Maximization through collaboration with key accounts and field sales to improve shelf presence, secondary placement, and in-store theatre.
• Budget Management for promo & retail media per market and channel; ensuring trade marketing effectiveness and high ROI across touchpoints.
• Sales Partnership Excellence through compelling toolkits and presentations, establishing a repeatable best-in-class launch playbook.
• Data-Driven Performance Optimization through analysis of campaign and promo performance (retail media, rotation, ROI) and strategic adjustments.

About You

• Proven leadership in Trade Marketing, Shopper Marketing, or Retail Marketing within the FMCG space (ideally food or beverage).
• Strong background in omnichannel environments, collaborating with national retailers and field sales, as well as across brand or performance marketing teams.
• Hands-on builder mentality with a sharp eye for detail and excellence in execution.
• Deep understanding of shopper psychology and category dynamics — with the ability to win both hearts and shelf space.
• Strategic mindset combined with pragmatic execution — capable of zooming out to design systems and zooming in to make a display stand out.
• Fluency in German and English, both written and spoken.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, an