Senior Editorial Content Marketing Specialist (m/f/div)

<p>This role is part of our Growth marketing team. We deliver end-to-end data-driven campaigns which foster both creativity and performance. Our specialty is creative, digital communications that drives performance, boost brand awareness, and shift market share for our clients including eBay, Douglas, Aldi, Smart, and more! Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow.</p> <p><strong>JOB PURPOSE</strong></p> <p>As a Senior Editorial Content Marketing Specialist, you will focus on driving organic traffic and brand authority through expert-level SEO/GEO editorial content. You’ll develop content strategies for our clients and create high-quality content across a variety of formats – from long-form articles and landing pages to social posts and editorials. You’ll also collaborate with AI tools and cross-functional teams to bring smart, data-driven ideas to life.</p> <p> </p> <p><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li><strong>Editorial Content Creation:</strong> Plan, write, and edit high-quality, long-form editorial content, including articles &amp; blog posts, website landing pages &amp; texts, SEO/GEO content, AI-generated content, social media content (e.g. LinkedIn posts), editorials, tutorials &amp; info texts, expert interviews, captions, thumbnails &amp; descriptions. All content should be optimized for search engines and targeted at specific geographic audiences;</li> <li><strong>SEO/GEO Expertise:</strong> You are the subject-matter expert for SEO and GEO-focused content. Conduct in-depth keyword research, optimize content for on-page SEO best practices, and analyze performance data to refine content and strategy;</li> <li><strong>AI Collaboration:</strong> Experience working with AI writing and content generation tools. You should be skilled in prompt design and engineering to effectively guide AI in creating content outlines, drafts, and ideas;</li> <li><strong>Content Strategy &amp; Development:</strong> Develop and implement data-driven content strategies that align with business objectives. This includes identifying content gaps, analyzing competitor strategies, and leveraging SEO insights to create a robust editorial calendar;</li> <li><strong>Collaboration:</strong> Work closely with cross-functional teams, including SEO, Project and Account Management, to ensure content is integrated and supports broader marketing campaigns;</li> <li><strong>Stakeholder Management:</strong> Present content strategies, content concepts and performance results to internal and external stakeholders, ensuring alignment and buy-in for editorial initiatives;</li> <li><strong>Tool Proficiency:</strong> Expertise with industry tools, including Ahrefs/SEMrush, SurferSEO, Sistrix, and SERP API. Must also be skilled in using ChatGPT/Gemini/OpenAI, AirOps or NotebookLM.</li> </ul> <p> </p> <p><strong>WHAT WE ARE LOOKING FOR</strong></p> <ul> <li>Relevant experience in content marketing and editorial strategy, prefferrably in a digital agency;</li> <li>Proven track record of developing and executing successful content marketing strategies that deliver measurable results;</li> <li>Ensure editorial standards, tone of voice, and brand guidelines are met. Review and mentor other content contributors where needed;</li> <li>Collaborate with Social, Paid, and CRM teams to amplify content and maximize reach across channels;</li> <li>Extensive experience with on-page SEO, keyword research, link building, and understanding of search engine algorithms. Experience with GEO-specific targeting is a significant advantage;</li> <li>Ability to interpret data from various analytics tools to inform and refine content strategy;</li> <li>Track, analyze, and report on content performance across SEO and engagement KPIs. Use insights to continuously optimize strategies;</li> <li>Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines;</li> <li>The ability to connect content initiatives to broader business goals and translate complex ideas into clear, engaging content;</li> <li>A strong portfolio demonstrating a range of high-quality editorial content you have created;</li> <li>Being located and directly available to start working in Berlin or Cologne;</li> <li>Full working proficiency in English and German;</li> </ul> <p> </p> <p><strong>WE OFFER</strong></p> <ul> <li>Company pension scheme;</li> <li>Flexible working hours, working from home and abroad work;</li> <li>Lease bike options / JobRad ;</li> <li>Health &amp; Wellbeing -  you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call ;</li> <li>€30 per month – You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport;</li> <li>Future Bens – We cooperate with FutureBens and