Field Marketing Manager

Field Marketing Manager, North America, RELEX Solutions

As a Field Marketing Manager at RELEX Solutions, you'll be pivotal in driving lead generation and brand awareness in the North American market. Collaborating closely with our successful North American Field Marketing team, you'll contribute to localized marketing plans aimed at dominating the United States market for retail and supply chain planning software. While our headquarters is in Helsinki, Finland, our focus is on North American growth. You'll work as part of a global organization, stationed in the US, expanding our market presence and impact. This rare opportunity involves shaping and implementing key components of our US Go-To-Market strategy, including organizing events and executing local campaigns. You'll forge partnerships, drive lead generation, and elevate brand visibility in the US market. This remote role requires a full 8-hour day within Eastern Time to ensure effective execution of lead-generating activities throughout the year. If you're passionate about impactful marketing initiatives, thrive in collaboration, and seek to make a meaningful impact in a US-focused organization, join us at RELEX Solutions. 

Join us as a Field Marketing Manager, and this is some of what you’ll be doing:

• Research industry events and evaluate sponsorship opportunities based on RELEX objectives and target audiences
• Manage the events calendar, associated campaigns, and all aspects of virtual and physical events (tradeshows, conferences, association activations, webinars, etc.) including contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics, signage, material creation, event messaging/marketing, speaker coordination, giveaways, and more.
• Create and manage custom events that combine customers and prospects for lead generation and targeted prospect conversions
• Help manage and execute our proprietary RELEX Live conference in North America
• Coordinate local asset creation (landing pages, video, flyers etc.), partner with product marketing and our brand & creative team to develop content and deliverables that are aligned with the target audience, personas, and market segmentation
• Propose and coordinate marketing actions around physical and digital events before, during, and after an event to maximize ROI and lead generation
• Conduct pre-and post-event campaign evaluations and ROI analysis: report and share results and recommendations with marketing and sales team.

What you’ll bring to the table:

• 5+ years of experience in B2B field and event marketing
  • Experience in end-to-end event management from key industry events such as NRF, NACS, FMI, Shoptalk, Groceryshop, Future Stores and similar
  • Experience managing in-person and digital events as part of an integrated marketing strategy
  • The ability to design and manage a diverse set of marketing tactics (including executive events and briefings) in-field and remote
• Experience in a B2B fast-paced and high-growth environment
• Experience working closely with sales and business development teams
• Outstanding skills in project management, prioritization, and process improvement capabilities, with effective time-management and multi-tasking skills
• Excellent English written and oral communication skills
• …and of course, the ability to have fun while working!

What we consider as a bonus:

• Experience in B2B SaaS enterprise software marketing
• Experience with marketing automation and CRM tools such as HubSpot and Salesforce
• Understanding of retail supply chain management
• Certified Meeting Planner (CMP) designation or similar events certification/credentials

Our US Office:

RELEXians can be found around the world, and while we have team members working in 30 states, here, our main office is in Atlanta, Georgia. With a new, inviting and cool office space in Colony Square, when you’re not travelling to customers or working from home, you can explore all there is to do in the area or bring along your pet for a change of scenery. Your future colleagues champion our world-class product and value our approach to flexibility and work-life balance. Our transparent culture is second to none, so don’t be surprised at our impressive development and progression opportunities!

Across RELEX, our people are supported and rewarded. In the