Job Description Summary

The Cardiology VP & GM, United States & Canada (USCAN) will be responsible for regional business strategy for the Cardiology market segment (care pathways) for USCAN region. This role will lead the market development and collaborate with the global Cardiology team on the Cardiology solutions portfolio. The incumbent will be customer centric and focus on shaping value propositions and differentiated offerings/solutions across the Cardiology product portfolio that resonate with customers greenfield/brownfield projects.

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. This role will develop long-term, innovative & collaborative partnerships, and structure unique business models to expand access to care and deliver better outcomes.

Job Description

Responsibilities

• Drive GE Healthcare’s thought leadership in cardiology solutions domains by collaborating with luminaries in cardiology domains in the USCAN region.

• Have global domain knowledge and work with regional commercial teams for high level clinical discussions with CXO’s and department heads by communicating the value propositions of products and solutions in cardiology solutions product portfolio and drive value.

• Partner with product marketing to develop segment-specific strategies for existing & new product introductions and on-market portfolio across cardiology. Collaboration with SBU segment leads to drive growth in the cardiology segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters.

• Support commercial teams to achieve the quarterly and yearly Product/Solution/Service P&L Operating Plan.  

• Define strategy for presence at key global cardiology conferences and work with marketing program manager, regional marketing, for execution.

• The incumbent will be responsible to drive the pipeline and show growth in Win Rate, Share, Visibility & New Leads.

• Responsible for “Training & coaching” sessions with cross-functional teams such as Regional teams, Global Cardiology team, SBU teams on topics including, but not limited to, trends in cardiology, technicalities & nuances in cardiology care area practices etc. Provides documented, regular, timely and productive development feedback. Build content of the focused cardiology training modules.

• Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends. Support in driving Key Opinion Leader relationships and growth of overall Market Share within the geographical areas. Develop “thought leadership” on GE Healthcare’s Cardiology product’s & Solution’s in the assigned geographical area.

• Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools. Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.

• Act as reference point to the Regional/Zone account/solutions teams regarding differentiation of their products. Develop impactful content to demonstrate the value of cardiology solutions products to address segment-specific applications in collaboration with global cardiology solutions team and Strategic business unit (SBU’s). 

• Business development (inorganic and organic partnerships) and commercialization of digital, software and care pathway solutions.

 

In this role you will:

•  Have a deep understanding of customer ecosystem in cardiology domain to generate business growth in support of business segment targets on orders, revenue, cost and margin.

• Previous work experience with a Cardiology focus highly preferred