Field Marketing Specialist

ConnectWise is the world's leading software company dedicated to the success of IT Solution providers. As a company our vision is to power a thriving IT ecosystem that transforms what's possible for SMBs. How we do this is by empowering IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success

ConnectWise provides a work environment where each colleague is valued for their perspectives, skills and talents, is treated respectfully, can communicate openly and is encouraged to develop to their full potential as a contributor to the success of the company and the communities we serve. We value our colleagues and offer a competitive benefits package including medical, retirement investment plans, flexible time away, community volunteer opportunities, master’s assistance program and colleague recognition programs.    

 

General Summary:

The Field Marketing Specialist is responsible for the planning and execution of programs, projects, and specialized initiatives that provide a channel for sales to gain exposure to prospects. This role works in partnership with cross functional teams to provide a direct communication channel for prospects to become introduced and connected to various values ConnectWise offers.

Essential Duties and Responsibilities:

• Provides support to the cross functional teams, with a high attention to detail
• Researches, analyzes, and documents findings
• May influence others within the Marketing team through the explanation of facts, policies, and practices
• Travels for events, performs demos of all products, and collects sales leads
• Engages cross-functionally to drive interest in events to increase participation
• Maintains an up to date understanding of our corporate strategies to accurately represent our Ecosystem strategy externally
• Analyzes complex problems, creating and managing new solutions by leveraging existing event development approaches
• Plans and executes trade shows, road shows, and user conferences
• Ensures event logistics, services, and pre- and post-event campaign promotions remain on time and within budget
• Partners with content creators to plan necessary content for speaking sessions and social media coverage
• Assists in the management of existing programs with clear measurable goals
• Provides post-event or post-program reporting and analysis, including ROI and KPI metrics

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•  Ability to work independently on projects and processes with general supervision
• Practical knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business requirements
• Strong interpersonal, verbal, and written communication skills
• Strong organizational and detail-orientation skills
•  Ability to multitask in a fast-paced environment, prioritizing goals to meet deadlines

Educational/Vocational/Previous Experience Recommendations:

•  Bachelor’s degree required in related field or equivalent business experience
• Preferred: 1+ year of related experience
• Preferred: B2B event experience

Working Conditions:

• Remote or hybrid depending on location
• 40-50% travel may be required 

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a r