Senior Director, Product Marketing

The Company Serving the People Who Serve the People 
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.  
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. Want to know more? See more of what we do here.  
The Senior Director of Public Sector Product & Solutions Marketing will report directly to the Chief Marketing Officer (CMO).  This role will be responsible for managing a team of product and solutions marketing managers, responsible to plan, implement and manage our overall product and services marketing strategy to drive awareness, adoption, and growth of our products.
This role requires a senior, experienced leader in product positioning and messaging, developing marketing and sales support materials, identifying and capitalizing on market trends, and serving as a collaborative partner with the product management teams.
At the end of every day, you will know that your work makes a difference. Our products and services improve the efficiency of government and the quality of people's lives, and you have the opportunity to join us in this important work. 

What your impact will look like here

• Lead and manage our team of marketers to ensure the success of product placement and adoption
• Responsible for the messaging, packaging, and delivery of our products to market.
• Develop and own product positioning, messaging and value propositions that differentiate Granicus solutions in the marketplace.
• Educate the market about Granicus’ core technical value offerings through multiple channels, assets and resources.
• Understand market trends, customer requirements, usage and buying behavior, and the competitive landscape and offerings to better identify market opportunities and customer demand for Granicus’ product offerings
• Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking
• Keep the company up-to-date with market trends and competition
• Grow the customer reference program to engage our customers and to showcase customer success and value realization achieved using Granicus.
• Build engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
• Develop ROI/TCO analysis, tools and resources to help make the business case for Granicus.

You will love this job if you have

• BA/BS or equivalent working experience
• 10+ years of experience with Product Marketing and Product Development in the technology industry
• 7 + years marketing leadership and people experience
• Experience with determining product-market fit and delivering products to market
• Experience supporting Integrated GTM motions that includes sales, channel, strategic alliances and technology eco-systems
• Strategic marketing planning and collaboration with senior leadership
• Ability to lead and communicate cross-functionally with engineering and other departments
• Critical thinker and problem-solving skills
• Great interpersonal and communication skills
• Leadership and teamwork capabilities
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment 
• Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important 
• Organizational skills: They must pay attention to detail and possess the ability to manage multiple initiatives simultaneously to enable the effective management of internal and external relationships
• Strong track record of working with both enterprise an