Integrated Marketing Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Integrated Campaign Marketing Manager will develop and execute Wealth Management marketing campaigns to acquire new Wealth Management clients and deepen relationships with current clients.  

As Marketing Campaign Manager, you’ll oversee the multiple campaigns:

• Design and execute multi-channel campaigns spanning digital, social, email, and bank owned channels
• Manage intake process for new campaigns, including requirements, audiences, channels, timing and approvals.
• Collaborate with teams across sales, creative, and product to align campaigns with business goals.
• Look for partnership opportunities across business lines.
• Work with data partners to identify new high propensity audience segments.
• Organize project timelines, budgets, and resources to deliver campaigns efficiently and effectively.
• Leverage data & analytics / measurement to generate insights, optimize tactics and audiences, and continually optimize.
• Develop engaging content and messaging true to our brand’s voice and purpose.
• Monitor the marketing landscape to introduce fresh ideas and continually raise the bar.

The right candidate will be adaptable and able to learn new systems and compliance requirements that can change on a frequent basis. Candidates should have a proven ability to thrive in a large, complex, fast-paced environment. They must have agility in thinking and delivery.  

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Proven ability to manage multiple projects
• Proven ability to track, measure and optimize campaigns; experience with reporting and business intelligence systems a plus (e.g., Adobe SiteCat, Tableau)
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Superior collaboration and organizational skills
• Ability to work independently or as part of a project team
• Proficient computer skills, Microsoft Office applications (specifically Excel, Word and PowerPoint)
• Ability to adapt in a fast-paced environment

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
 

This position is not eligible for visa sponsorship.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

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