Director, Full Stack Growth Marketing

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

 

Constant Contact is looking for a Director, Full Stack Growth Marketing to own the end-to-end growth motion for our non-core lines of business. This is a single-threaded leadership role: one-person, full funnel ownership, from acquisition through activation and conversion. You will operate as a builder and experimenter first, running structured tests, identifying what scales, and expanding what works across new and emerging product lines.

This role sits at the intersection of marketing, product, and data. You will not inherit a mature playbook. You will build one. If you want a role where the line between your decisions and business outcomes is direct and visible, this is it.

What You'll Own:

Build the Growth Engine from Scratch

• Identify and validate the highest-leverage acquisition channels for assigned lines of business across paid, organic, product-led, and referral motions
• Design and run rapid experimentation cycles across channel mix, landing pages, messaging frameworks, and pricing nudges
• Own product-market fit testing for new features and AI capabilities launching on your LOBs
• Build lightweight feedback loops between marketing signals and product decisions, representing what the market is signaling in cross-functional discussions
• Move fast: launch a working hypothesis in days, not quarters

Own the Full Funnel

• Paid acquisition: develop channel strategy, creative testing frameworks, and performance optimization across Meta, Google, LinkedIn, and emerging channels
• Organic and content: build SEO and thought leadership presence that reduces reliance on paid for your LOBs over time
• Product-led growth: partner with Product to develop in-product viral loops, referral mechanics, and freemium-to-paid conversion improvements
• Lifecycle and onboarding: reduce churn in the first 90 days by partnering with Product and CS on activation flows and in-product messaging
• Revenue attribution: own the model that connects marketing spend to customer LTV for your portfolio, not just lead volume

Operate with AI as a Native Advantage

• Use AI tools as your default workflow for content, creative, audience modeling, automated reporting, and performance forecasting
• Build AI-powered systems that enable personalization at scale and dynamic creative across your LOBs
• Stay ahead of the AI marketing curve and bring that intelligence back in the form of better positioning, product feedback, and internal playbooks

Build and Lead a Lean, High-Output Team

• Manage a small, focused growth team with startup-level budget discipline: every dollar tested, every test documented, every lesson compounded
• Work closely with the VP, Growth Marketing, CPO, and cross-functional peers in Product, RevOps, and Data Science
• Represent the growth perspective in product roadmap discussions and contribute LOB learnings to the broader growth team's channel playbook

What Success Looks Like:

• First 30 days: full audit of current acquisition channels and funnel performance across LOBs; identification of the three highest-leverage hypotheses to test; first experiment live
• First 90 days: at least two validated growth channels with clear unit economics; AI marketing workflows adopted across the team; onboarding funnel improved on at least one measurable activation metric
• First 6 months: scalable paid acquisition model with improving CPAs; content and SEO program showing early organic traction; growth team hired and operating independently
• First year: new customer acquisition up materially year-over-year on owned channels; full-funnel attribution model in place and trusted by leadership; a documented, repeatable playbook ready to hand off or expand

What You'll Bring:

Required

• 12 years of growth or performance marketing experience, with at least 2 years in a senior IC or leadership role
• Demonstrated 0-to-1 experience: you have built a growth function, channel, or engine from scratch and can walk through exactly how you did it
• Full-funnel fluency across paid media, SEO, prod