Marketing Automation Analyst (Salesforce), Remote

We are actively seeking a Marketing Automation Analyst (internally: Salesforce Business Analyst) to evaluate business data, goals, objectives, and needs and make recommendations and changes to improve the customer experience for Aledade’s greater Growth organization. As a part of Aledade, you will be joining the movement to empower independent Primary Care Physicians in their adoption of value-based care and new payment models. Reporting to the Manager, Marketing Operations, the ideal candidate will have a heart for primary/patient care, knowledge of value-based care and passion for process improvement, project management, and collaboration. 
This role will be responsible for the ongoing development of Salesforce related processes and reporting enhancements needed to enable the execution of our marketing strategies and plans and a more effective prospecting, client, and patient experience. This role is cross-functional, working across Marketing, Sales, and numerous Aledade key internal functions. 
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/working from home within the US or from our headquarters office in Bethesda, MD.

As with many roles in our high-growth company, the Salesforce Business Analyst must effortlessly switch between individual contributor, project manager, and strategic planner. In this role your primary focus will:

• Serve as a primary contact for all Marketing and Sales Salesforce requests including the ongoing Sales/Marketing Operations reporting enhancements, workflow improvements, and ad hoc projects as needed
• Submit, monitor, and progress various Jira tickets to track and report on current sprint priorities with the Salesforce Admins and greater Corporate Systems team
• Participate in enterprise level discovery meetings and discuss requirements with audiences such as Marketing, Sales, Corporate Systems, Operations, Business Intelligence, and Executive Leadership from a perspective tailored to their objectives
• Work with other data-centric teams (Corporate Systems and Business Intelligence) regarding data integrity within Salesforce, system integrations, data auditing, cleanup and deduping, and workflow management with focus on sustainable, scalable processes
• Partner with the Sales Enablement team to facilitate end user adoption and assist with creation of proper training documentation
• Support the broader delivery team in the execution of change management and quality assurance
• Develop and maintain a personal knowledge of best practices across the respective technologies
• Effectively prioritize and personally manage a variety of projects and tasks
• Assist in the development of department/role-specific dashboards, reports, notifications, and other routine tasks in Salesforce to support maintaining consistent team oversight

Requirements:

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare, or related discipline
• 3+ years experience with Salesforce. Familiarity with navigating standard and custom objects as well as acumen with sequences, workflows, reports, dashboards, and analytics. Salesforce Certification preferred, but not required.
• 2+ years experience working with Jira or other ticketing tools
• 2+ years experience working with and managing marketing list processes (e.g., SQL etc.)
• 2+ years of B2B and/or B2C/DTC marketing experience, with preference for those with both
• 2+ years process improvement and automation (e.g., Kaizen, Lean, Agile)
• 1+ years project management working with contemporary methods and tools. Preference for those with Monday.com or Smartsheet experience
• Results oriented with the ability to balance business considerations
• Phenomenal communication skills – presentation, verbal and written
• An advanced proficiency and inclination for working with data, including database design, data manipulation, spreadsheets, pivot tables and reporting
• Natural drive for innovation and creative problem solving
• Healthcare industry with experience preferred, but not required. Preference for those with health plans, pharmacy/Rx benefits, managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid.
• Demonstrated ability to synthesize and summarize significant and complex sets of information and processed into meaningful, clear, non-technical communications for internal customers and stakeholders. Personally authored and package using tools like Google docs and Microsoft PowerPoint.
• Proven success in working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels
• A self-starter who can