Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

What you will be doing

Under broad direction of the VP Marketing, MWI Animal Health, this position plays a key role in supporting customer retention and customer growth activities. This role requires an individual who is comfortable providing both strategic direction within a matrixed team structure and driving hands-on implementation - a balance of strategy and planning with day-to-day execution.

Leveraging a strong understanding of key customer needs and behaviors across the client relationship, this position will identify and implement activities to drive product adoption, switch, and customer loyalty.

The ideal candidate will have previous marketing and communications experience and capabilities aimed at driving customer retention and expansion within animal health, across companion and production animal sectors.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Works closely with business leads to implement key marketing goals and initiatives to keep all groups well informed and to provide information in a timely manner to help drive sales.
• Works closely with Product Marketing leader to ensure a smooth and timely pass through of innovation products into growth phase.
• Creates campaign communication strategies for all business segments; implements, and oversees communications programs that effectively describe and promote our solutions, services and products based on the needs and requirements for each segment; serves as primary facilitator for the development of marketing communication plans and ensures successful deployment of communication for all segments.
• Analyzes target audiences to determine the nature and format of messages that need to be constructed and communicated.
• Gathers information through fact-finding research to support development of strategic marketing communication materials.
• Works with business sales support teams to develop content, marketing themes, advertising copy and design ideas for all media.
• Assists in preparing presentations and/or speeches geared toward associates and customers from all segments and the respective consumers; may provide supervision and direction to staff.
• Develops and oversees creative design and content for collateral, including but not limited to, newsletters, letters, websites, educational tools, and direct mail pieces.
• Serves as liaison for advertising agency engagements and other vendors involved in developing and delivering various communication channels.
• Ensures existing client communications (newsletters, webinars) are delivered consistently and add value to the client relationship.
• Tracks and measures the success of materials through quantitative or qualitative research; makes recommendations to enhance communication based on findings and/or best practices.
• Responsible for directing creative and content creation, working collaboratively with designers, writers, and agency partners to ensure the timely production of quality materials.
• Ensures adherence to brand guidelines.
• Identifies ways to maximize efficiency and cost effectiveness within all communication channels.
• Serves as resource and advisor for marketing and communication issues.
• Contributes to the effective team management of all relevant problems, issues, and opportunities.
• Thrives in a fast paced, innovative environment while remaining flexible, proactive, resourceful, and efficient.
• Performs related duties as assigned.

What your background should look like 

EXPERIENCE AND EDUCATIONAL REQUIREMENTS

Requires a minimum of eight (8) years of marketing communication experience, with an emphasis on successful communication strategy development and implementation; proven success in personnel management and project management; Marketing or Veterinary Degree preferred. Experience in animal health, for both companion and production animal, highly desirable.

MINIMUM SKILLS, KNOWLEDGE, AND ABILITY REQUIREMENTS:

• Demonstrated success in managing marketing campaigns and successfully communicating pertinent information to both internal and external audiences.
• Well organized with demonstrated success in planning and managing multiple projects simultaneously.
• Ability to communicate effectively in oral and written forms with sales, customers, and management.
• Demonstrated success in group speak