Application Manager, Sales and Marketing

We are looking for an Application Manager, Sales and Marketing (Salesforce) to help develop and support the tools used by Sales and Marketing teams for Workplace, Enterprise Hardware, and Partnerships. This position is responsible for the setting up, maintaining, and supporting of applications, and providing timely customer service and high end-user satisfaction.
This position is part of the Enterprise Product organization, so candidates must be passionate about technology, quality and customer management leadership.Application Manager, Sales and Marketing Responsibilities

• Lead cross functional teams towards predictable execution without supervision and partners with vendors, business partners, and engineering teams to implement solutions that deliver business value
• Meet with Marketing teams to understand their strategy, goals and processes understand the nature of their businesses to define needs and tailor marketing solutions using Salesforce Marketing Cloud and related systems
• Serve as the subject matter expert and advisor on the Salesforce Marketing Cloud ecosystem and stakeholder community (email studio, journey builder, mobile push, SMS, cloud pages, ad studio, WhatsApp messaging, etc.)
• Develop and implement marketing automation in Salesforce Marketing Cloud
• Imagine innovative products and solutions that solve complex business problems fully leveraging Meta’s technology stack
• Enable engaging campaigns using your understanding of the nuances of email HTML and CSS within email campaigns for business teams to leverage.
• Build solutions to enable creation of targeted audience segments based on email behavioral data and CRM attributes using Data
• Partner with the system support team to ensure runbooks and system monitoring are up-to-date, finding solutions for optimal performance of the marketing systems.
• Set up extensions and SQL and enable marketers to deploy email campaigns including: automations, triggered emails, one-off user-initiated emails and A/B tests to improve campaign performance
• Design nurture journeys, content libraries based on best practices - actionable blueprint of the workflows/processes for lead capture, nurture, tracking and reporting that align the capabilities of the Salesforce Marketing Cloud Solution

Minimum Qualifications

• Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience.
• 5+ years of experience implementing Salesforce Applications
• 5+ years experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder and Journey Builder
• 5+ years of full lifecycle implementation experience using various SDLC methodologies, including Agile and/or waterfall at a minimum of companies
• Self-starter with experience working independently with a proactive working style
• Demonstrated experience developing, creating and authoring skills and experience interacting with internal and external stakeholders
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders

Preferred Qualifications

• Experience learning in technical detail, applications, services and software
• Understanding of business processes and experience translating business requirements into user stories and solution development tasks
• Experience working with sales and marketing automation vendors like Salesforce, Marketo, Widen
• Proven track record of understanding and applying best practices in marketing to drive business success
• Certifications: Advanced Administrator, Sales Cloud Consultant, and Marketing Cloud Developer

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possi