Director, Sales Enablement-Readiness and Measurement

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Director, Sales Enablement – Readiness & Measurement is responsible for defining, operationalizing, and continuously improving enterprise enablement readiness standards and performance measurement strategies across sales channels. This role serves as the subject matter expert on enablement readiness, effectiveness measurement, and adoption analytics—ensuring sales teams are prepared, capable, and confident at the moment of launch and beyond.

This leader owns the end-to-end readiness and measurement framework for sales enablement initiatives, including tools, products, programs, and process launches. They partner closely with product, channel, division, communications, employee engagement, and delivery teams to ensure enablement strategies are grounded in clear success metrics, readiness criteria, and performance insights.

The Director will bring strong analytical rigor and innovative thinking to how readiness is defined, measured, and acted upon—using data to influence prioritization, improve execution quality, and optimize sales outcomes. They will translate complex performance signals into actionable insights for senior leaders, field leadership, and cross-functional partners.
The ideal candidate thrives in a fast-paced, matrixed environment; demonstrates exceptional strategic judgment; and excels at influencing across all levels of the organization. A strong working knowledge of sales enablement practices, sales tools, frontline adoption dynamics, and measurement methodologies across core sales channels (Retail, Call Center, Communities, and Digital) is essential.

Job Description

Core Responsibilities:

• Define and lead the enterprise readiness and measurement strategy for all sales enablement launches, ensuring consistent standards and accountability across channels
• Establish and manage readiness frameworks that assess frontline preparedness across knowledge, skill, confidence, and execution dimensions
• Develop and operationalize measurement models that evaluate enablement effectiveness, adoption, and business impact
• Partner with product, program delivery, channel, and division teams to embed readiness and measurement requirements into launch planning and execution
• Serve as the enablement readiness and measurement SME in planning forums, influencing launch approaches, sequencing, and success criteria
• Create executive-level performance insights and dashboards that translate data into clear recommendations for action
• Lead forums with frontline leaders and enablement partners to review readiness outcomes, adoption trends, and performance gaps
• Identify systemic readiness risks and proactively recommend mitigation strategies prior to and during launch execution
• Leverage pilot data and post-launch analytics to continuously improve communication, training, and change strategies
• Ensure consistent feedback loops between sales, enablement, and HQ partners to inform future readiness models
• Manage contract resources or partners supporting readiness measurement, analytics, and reporting capabilities
• Lead and develop a team responsible for readiness assessments, measurement design, and performance reporting
• Present readiness assessments, insights, and recommendations to senior leadership, division partners, and channel leaders
• Conduct holistic analysis of enablement programs to assess overall effectiveness and recommend enhancements
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedules as necessary
• Other duties and responsibilities as assigned

Minimum Requirements

• Experience leading sales enablement, sales operations, analytics, or frontline organizations, with demonstrated impact in a fast-paced, complex environment
• Deep understanding of enablement readiness, change management, and performance measurement principles
• Working experience with sales tools and platforms, with the ability to assess readiness and adoption th