Regional Field Partner Marketing Senior Specialist

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Regional Field Partner Marketing Specialist

Purpose and objectives: 

Based on the integrated regional marketing strategy, this function is responsible for developing partner marketing strategies, supporting the market units, in close collaboration with business stakeholders. This role develops marketing plans with priority partners and supports awareness in the local ecosystem about available partner campaigns, helping optimize use and return on investment of Development Funds. By actively participating in the regional partner marketing community, best practices are shared and adopted where they can strengthen the local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, the broader regional teams and global partner marketing. The individual in this role will focus primarily on working with Sell partners (VARs), especially to support the Partner Driven and Indirect pipeline and revenue requirements.This function also serves as an important connection point to ensure local insights, content and requirements are surfaced via the regional teams to global in order to optimize the performance of future programs and campaigns.

Key areas of responsibility for the Field Partner Marketing Specialist:

Planning

• Co-develops Regional and Market Unit strategy & priorities with Partner Ecosystem Success team , aligning marketing efforts with ecosystem objectives and go-to-market priorities
• Develops marketing plans with select group of  Sell partners (~5-10 VARs) per coverage model, based on strategic focus
• Reviews marketing and demand generation performance against the Partner Marketing Plan in close alignment with Partner Business Managers (PBMs), ensuring execution supports mutual goals.
• Drive a balance of SAP-led, Partner-led and hybrid campaign execution models across VARs to maximize reach and impact.
• Optimizes use of Development Funds for priority partners, aligning spend to pipeline impact and growth potential
• Approves Development Funds proposals to maximize ROI on pipeline Ensures Partner-Led events extend SAP launches and regional campaigns, extending SAP’s message and presence in market Supports partner integration in SAP-led MU / Line of Business/Industry marketing plans
• Works with Global Partner Marketing Global Platinum Reseller Partner Marketing Manager for local GPR planning & execution
• Champions cross-functional collaboration and alignment across Global Partner Marketing, Partner Ecosystem Success, Demand Management, the Digital Hub, Sales, and NA Field Marketing to ensure cohesive go-to-market execution, shared accountability, and optimized partner performance across all touchpoints.

To Partners

• Establishes and maintains a consistent communication and meeting cadence to ensure strategic alignment, effective activation, and the development of mutually beneficial programs that support partner expansion.
• Participates in bi-monthly North America Partner Marketing Exchange community calls/meeting to share localized PLDG best practices, new global and regional campaigns, partner success stories with Depth & Breadth partners, in local language (FT HC roles)
• Runs Quarterly Marketing Reviews with Priority Partners to assess impact of campaigns, identify pipeline gaps and adjust plans and campaigns to address, in collaboration with Partner Business Managers
• Provides relevant Field & Partner Marketing content in select Partner Enablement Events (owned by GPM & PES)

Through Partners

• Drives partner adoption of campaigns & localized content and best practices through tailored recommendations & services; owns localization of core elem