Associate Director, Client Services

Company Description

Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer. 
 
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu. 

Job Description

Carat is looking for an Associate Director to join a team of energetic, passionate Digital Marketers and help transform the way in which we buy and integrate Digital Media for our clients.  In this role, you will have a seat at the table with Account Management, Business Analytics and other teams to develop and execute forward thinking SEM and Paid Social campaigns for our clients.  You will collaborate with a variety of stakeholders to successfully plan & deliver on digital strategies to increase performance, demonstrate ROI and deliver business results for our clients. 

Campaign Management

• Responsible for assigned digital media budgets, flawless execution of buys and recommended optimizations to improve campaign KPIs
• Overall responsibility for accurate billing, budgeting, & forecasting
• Daily budget management, bid optimization, testing, audience targeting, etc.
• Analyzing daily campaign performance of digital marketing campaigns
• Providing competitive analysis, marketplace analysis, and creation of POVs
• Implementing new and innovative strategies while measuring and communicating the business impact of the results
• Capitalizing on latest media technologies, third party tools and beta opportunities
• Drive performance of assigned clients

Strategy

• Drive the development, preparation and implementation of media strategies and corresponding measurement, optimization, and reporting, collaborating with Planning and Analytics teams on all plans
• Create and own roadmap for ongoing innovation to ensure we are delivering on best-in-class testing opportunities throughout digital media
• Ensure deliverables (launches, POVs, etc. ALL deliverables) are met on time with quality; enforce processes & best practices
• Keep a finger on the “pulse” of the digital marketplace
• Develop client facing POVs on the latest trends and technologies in Search, Social, and Digital Marketing

·       Management of partner relationships (Agency partners, vendors, etc.); Establish strategic vision and product development

• Present plans to and interface with day to day and senior level clients
• Identify opportunities for growth, drive innovation and ensure quality of service

Leadership

·       Manage Operational Success of Accounts - Establish a clear strategic vision; work to ensure proper staffing and manage resource allocations, act as point of escalation; manage up to VP

• Instills positivity and motivation towards junior staff and across wider team
• Establish and maintain excellent working relationships with all third-party partners
• Serve as media subject matter expert in internal and client-facing conversations
• Present client-facing plan recommendations and performance reports
• Showcase strong communication skills especially to senior leadership, focused more on story telling & bigger picture ideas vs. performance details.

Qualifications

• Bachelor’s Degree required
• 5+ years in a hands-on role managing Paid Search and/or Paid Social campaigns
• Experience with campaign management tools (Kenshoo, Marin, DoubleClick Search, SA360, etc.).
• Experience executing within platforms – Google, Microsoft, Facebook/Instagram, Pinterest, Snapchat, etc.
• Solid understanding of media technologies and emerging trends
• Excellent communication and presentation skills including written and verbal
• Strong analytical skills. Must be able to gather, analyze, summarize, and present data
• Excellent knowledge of the digital media landscape for both branding and direct response campaigns
• Expe