Sr. Clinical Marketing Manager, Urology

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position:

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for Urology. You will have a particular focus on working with a cross-functional team of leaders to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).

Through deep market insights and cross-functional collaboration, this leader will shape go-to-market strategies, drive surgeon engagement, and quantify the clinical and economic impact of clinical marketing initiatives in the US Urology business. The ideal candidate is a strategic thinker, commercial leader, and passionate advocate for clinical innovation who thrives in fast-paced, mission-driven environments.

Essential Job Duties:

The individual will be expected to establish strong relationships with marketing and sales teams, external Key Opinion Leaders (KOLs), surgical society leaders, as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

Roles and Responsibilities:

• Lead development and execution of integrated marketing strategies that accelerate da Vinci adoption in urology, with a focus on da Vinci 5 and SP.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Use market, customer, and competitive insights to develop differentiated value messaging (clinical, economic, operational) and compelling campaigns that drive measurable case growth.
• Assimilate Urology market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Identify, develop, and collaborate with Key Opinion Leaders to capture insights on da Vinci utilization and translate those into influential messaging that drives surgeon adoption and clinical impact.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner.
• Build relationships with key society members to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
• Collaborate with the Academic & Society Marketing team to drive alignment with residency and fellowship programs, credentialing boards, and policy-shaping organizations.
• Coordinate tradeshow activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
• Collaborate with