Vice President, Product Management

At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.
Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.
Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.
Empower your impact at Brandwatch. Be seen, be understood, be you.
As Vice President, Product Management, you will oversee the product management function for Brandwatch’s Social Media Management (SMM) product line. The ideal candidate will bring deep expertise in B2B cloud software, strong strategic and market analysis skills, and a proven track record of leading product teams to achieve commercial success in mature product categories. 
You will be responsible for setting and executing the product vision and roadmap, closely monitoring market trends and competitive dynamics, and partnering cross-functionally with engineering, design, sales, marketing and customer teams to deliver exceptional products that meet customer needs and drive company revenue growth. 

Key Responsibilities & Expectations

• Product Strategy & Roadmap Development: 
• Define the vision and long-term strategy for your product line, ensuring alignment with overall business goals and market demands. 
• Lead roadmap planning, balancing customer feedback, competitive insights, product and commercial data,and emerging market opportunities with development resources and company priorities. 
• Establish and model discovery habits to regularly engage with customers and the market and ensure your teams stay close to their customers and users. 
• Track and analyze product performance metrics, customer adoption, and revenue impact to optimize the product lifecycle and identify areas for expansion or improvement. 
• Oversee the team’s prioritization process to ensure timely delivery of impactful product enhancements. 

Team Leadership & Development: 
• Lead, mentor, and develop a team of product managers, fostering a culture of collaboration, customer obsession, and accountability. 
• Establish clear objectives and KPIs for the team, providing regular feedback, coaching, and career development opportunities to promote a high-performing product organization. 
• Drive a metrics-driven culture within the product team, particularly focused on business outcomes. 

Cross-functional Collaboration: 
• Work closely with engineering & design to ensure alignment on product roadmap, goals, requirements, and delivery timelines.  
• Partner with sales, marketing, servicesand customer success teams to develop go-to-market strategies, product positioning, and pricing & packaging that maximize product adoption and revenue growth. 
• Collaborate with go-to-market teams on launch activities, sales enablement, and customer training, ensuring a seamless and impactful product release process. 

Presentations & Stakeholder Communication: 
• Provide regular updates to executive leadership and key stakeholders on product performance, roadmap delivery, market insights, and upcoming priorities. 
• Prepare quarterly reviews, outlining achievements, challenges, and strategic adjustments needed for ongoing product success. 
• Present to customers and prospects in a variety of settings with clarity and confidence. 

Qualifications

• 12+ years of experience in product management, with 5+ years in a senior leadership role (Director, Sr. Director or VP level) at a B2B cloud software company. 
• Proven experience managing mature products in highly competitive markets. 
• Demonstrated ability to lead and develop product management teams, fostering collaboration and a high-performance culture. 
• Deep understanding of product management best practices, cloud technologies, SaaS models, and enterprise software trends. 
• Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions that align with business objectives. 
• Excellent communication and interpersonal skills, with a track record of successful cross-functional collaboration. 
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