Director of Marketing

LOCATION New York based (Remote) WHO WE ARE:Arootah is a rising peak performance leader at the intersection of finance, technology, and wellness. Our team is on a mission to empower companies, executives, and consumers to take their game to the next level through personal, professional, and business development products. Our founder is Rich Bello, the co-founder of the industry-leading $10 billion hedge fund, Blue Ridge Capital. Rich is a Wharton graduate and held leadership positions at Morgan Stanley, Tiger Management, and Ernst & Young. Our offerings support businesses and individuals to raise their high standards - taking the next steps to maximize their potential.We coach and consult executives in the investment and financial servicesWe consult on remote work leadership, including policies andWe seed and develop new business hypotheses through our ventureWe invest with a portfolio of public and private companies that positively impact individuals andWe coach direct-to-consumer with life, executive, career, and health coaching through our virtual wellness center.If you're passionate about creating a better world, impacting personal and professional lives, and creating value for businesses, come join us. Visit us at arootah.com to learn more.WHO YOU ARE:Arootah is looking for a Director of Marketing to build a best-in-class marketing function and catalyze our brand in the marketplace. We are an early-stage performance and wellness company with offerings that include personal and professional development coaching and consulting, remote-work leadership, a venture studio, proprietary technology, and wellness.             
The ideal candidate is a high-energy, data-driven, marketing leader with proven experience developing and leading marketing initiatives across go-to-market strategy and brand activation to drive leads, sales, preference, and massive growth. You are an innovative, industrious, process-oriented, and conscientious doer with a passion for finding solutions to our clients’ toughest challenges to help them achieve their highest goals with practical, efficient, and actionable solutions. This is a unique opportunity to directly shape and lead a growing marketing team to impact Arootah’s brand, client acquisition, and revenue.

WHAT YOU’LL DO:

• Establish marketing goals and milestones to advance Arootah’s brand and strategic priorities
• Develop and execute on GTM strategies for prioritized business lines, products, and services to achieve sales and revenue goals
• Prepare forecasts and marketing/brand KPI reports for the team and CEO to guide financial forecasting, budget setting, and strategic planning
• Lead market and competitive research to define and segment target markets, audiences, and personas; utilize research and data to create competitive marketing strategies for both B2B and B2C audiences
• Develop marketing and sales funnels, including customer journeys and lead nurture activities
• Build and manage lead lists using social media and online tools
• Identify collaboration/partnership opportunities with other businesses and partners
• Identify white space in the financial, tech, and wellness markets
• Oversee brand refresh, including its vision, values, personality, and positioning
• Partner with key teams to ensure brand expression across all collateral, including website, social media, sales materials, customer materials, and other channels
• Manage the marketing strategy for online advertising campaigns, including SEO, social media, PPC ads, and video or display ads.
• Collaborate with website, content, and creative teams on organic SEO and social strategies
• Maintain and optimize CRM tools (Mailchimp and HubSpot)

Qualifications

• A Bachelor's degree in Marketing, Communications, Business, or related field
• 10+ years’ experience in marketing, with at 5+ years in a leadership role; experience in the coaching or wellness/personal development industry a plus
• Experience targeting professionals in the financial services industry and B2B audiences
• Experience managing branding agencies and vendors; creative agency experience a plus
• Professional experience using Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, SEO tools
• Experience developing and executing data-driven, marketing plans to deliver against KPIs
• Proven results working in an entrepreneurial, fast-paced, process-driven environment
• Proven ability to develop and nurture a brand from conception to revenue generation
• Ability to work collaboratively and educate internally to “bring the team along”
• Strong analytical, organizational, and creative thinking skills
• Exceptional communication, writing, and listening skills
• Professional