Director, HCV Marketing Promotions

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead is seeking an experienced marketer to champion HCV Promotions for healthcare providers. In this unique role, you’ll report directly to the Senior Director, HCV Marketing and play a leadership role in shaping and executing innovative marketing strategies to optimize promotions across personal and non-personal channels for a market-leading brand.

The successful candidate will be highly collaborative, coachable, perceptive, and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. The candidate will be comfortable making decisions in ambiguous situations, is a team player, inclusive, and manifests trust.  Importantly, the successful candidate will put patients first.

As the HCV Marketing Promotions Director you will:

• Drive bold creative campaigns that educate HCPs and support product utilization

• Develop compelling stories to highlight our differentiated clinical data

• Shape the future of HCV promotions by translating data-driven insights into impactful promotional programs through personal and non-personal channels

If you’re passionate about advancing care for patients and energized by shaping innovative, high-impact marketing in a dynamic environment, Gilead wants to meet you.

Role Overview & Responsibilities:

• Lead development of U.S. HCP personal promotion strategy and executional plan ensuring alignment with brand objectives and evolving market dynamics.

• Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.

• Create materials for HCP personal promotion in partnership with Sales Leadership, including call flows, objection handling, and sales tools tailored to a mature brand.

• Collaborate with Learning & Development to define Sales training objectives and content as well as support execution of workshops at national sales meetings.

• Oversee HCP non-personal tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing to optimize success of the brand.  

• Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.

• Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.

• Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.

• Serve as a core team member for brand strategy and annual plan of action development.

• Effectively manage multiple agency relationships and budgets, ensuring high-quality output and fiscal discipline.

• Manage Medical-Legal-Regulatory review committee discussions to ensure promotional tools and communications are compliant with all relevant laws, regulations, and internal policies.

Competencies and Expertise Required:

• Track record of developing successful pharmaceutical/biotech marketing strategies, with HCP Promotions experience preferred.

• Expertise leading the development of pharmaceutical promotional tools for use in personal and non-personal promotions channels.

• Experience collaborating with and inspiring sales team members.

• Proven ability to leverage market insigh