Marketing Coordinator

Company Description

Sprung from the site of a fallow tree nursery, Wildflower Farms, Auberge Collection is a 140-acre retreat in New York’s Hudson Valley, just 90 minutes from New York City. Rooted in meaningful encounters with nature, the property sways with the seasons, surrounded by meadows of native flowers and woodlands. Anchored by its namesake farm with orchards, heirloom gardens, and animals, the retreat offers immersive seasonal experiences like foraging walks, cooking workshops, and healing sessions. A three-mile walking trail links 65 stand-alone cabins, cottages, and suites with the Movement Studio and Maplehouse, a lofty barn home to a dynamic cooking school. Accommodations are immersed in the ever-changing landscape, offering a deep sense of place. Guests are welcomed at The Shop, reminiscent of a well-curated potting shed, and the open-air Great Porch. Dining at Clay, the centerpiece restaurant, features source-origin cuisine that honors the region’s bounty. Thistle offers wild-crafted wellbeing that evolves with the seasons. The property also provides access to neighboring Mohonk Preserve, where wooded trails and cliffs invite world-class hiking, biking, and climbing. Named the Number 1 Hotel in New York State by Travel + Leisure for the 2025 World’s Best Awards and recognized with a One Key distinction from the inaugural Michelin Guide, Wildflower Farms is a basecamp for adventure, craft, and curiosity.

Job Description

The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms.

This is a hybrid position, in which frequent on-property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.

Responsibilities:

Social Media & PR

• Execute a social media strategy for all properties, assisting in day-to-day social media initiatives:
  • Implementing posts via Sprout
  • Community management: responding to direct messages and comment
• Supports the PR agency with reservations + itineraries for Influencers and Press visits
  • Liaise with PR agency + property teams to identify best dates and onsite experiences for visits
  • Maintain calendar alerting all property team members of Influencer and Press visits
  • Manage site alert forms and tastemaker agreements for upcoming visits
• Maintains image library from Influencer visits and events on property 

Email Marketing 

• Maintains calendar of email marketing campaigns and local initiatives 
• Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection

Marketing Partnerships 

• Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate properties
  • Maintains critical paths, event checklists, on-site event logistics

Asset Management 

• Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets
• Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.

Website 

• Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis

Marketing 

• Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns
• Supports property needs for print and digital collateral on a proactive basis
  • Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more
• Creates monthly Marketing reports, both for high-level creative and budgeting 
  • Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month
  • Maintains monthly Marketing budget and finances

Pay Ran