Ever Pro - Director Marketing (Service Nation)

{Director of Marketing, Service Nation – REMOTE} 

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

Service Nation, a leading brand in our EverPro vertical, is a premier best-practice membership organization focused on providing total contractor solutions. Established in 2002 as the Service Roundtable, it has grown to encompass dedicated members from the HVAC, plumbing, and electrical industries. Service Nation offers innovative industry training, coaching, and events, catering to the unique needs of contractors across various membership tiers. Members benefit from Cash Back Rewards through partnerships with over 100 contractor-vetted Preferred Partners, collectively receiving over $X in rebates annually. 

Position Overview 

We’re seeking a Director of Marketing who will lead Service Nation's marketing initiatives to drive growth in new memberships, enhance engagement with existing members, and promote events, training programs, and partnerships. This role requires a strategic leader with a deep understanding of integrated marketing, membership growth strategies, event promotion, and partnership development. The Director will oversee a team of marketers, ensuring alignment with business objectives, product offerings, and sales strategies.​ 

Key Responsibilities 

Strategic Marketing Leadership 

• Develop and implement comprehensive marketing strategies that align with Service Nation's business objectives, focusing on membership growth, member engagement, and brand positioning.​ 

• Collaborate with executive leadership, product development, and sales teams to ensure marketing initiatives support product launches, sales goals, and overall business growth.​ 

Membership Acquisition and Retention 

• Design and execute targeted marketing campaigns to attract new members across the HVAC, plumbing, and electrical industries.  

• Develop retention programs to enhance existing member engagement, promote membership upgrades, and reduce churn.  

• Utilize data-driven insights to segment audiences and personalize marketing efforts for maximum impact.​  

Event Marketing and Promotion 

• Lead the marketing efforts for Service Nation's events, including training sessions, workshops, and tradeshows.​ 

• Develop promotional strategies to increase event attendance, sponsorships, and overall visibility.​