Customer Data Platform Manager

At Popular, we offer a wide variety of services and financial solutions to serve our communities in Puerto Rico, United States & Virgin Islands. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; this is why we value their diverse skills, experiences and backgrounds.

 

Are you ready for a rewarding career?

Over 8,000 people in Puerto Rico, United States and Virgin Islands work at Popular.

Come and join our community!

The Opportunity:

The Customer Data Platform Manager holds a pivotal role within the Data & Analytics department, focusing on leveraging the Customer Data Platform (CDP) for enhanced customer engagement across various channels including email, SMS, and direct mail. In this advanced position, you will spearhead strategies, oversee the execution of visions, and foster innovation to optimize the platform, ensuring aligned, effective, and data-driven customer outreach initiatives.

Your key responsibilities:

You will collaborate with multifaceted teams of specialists spread across various locations to offer a broad spectrum of data and analytics solutions. You will address complicated challenges and propel advancement within the Enterprise Data & Analytics function.

Specifically:

• Develop, articulate, and uphold a coherent vision, strategy, and set of objectives for the CDP, ensuring its potent utilization across diverse customer interaction channels such as email, SMS, and direct mail.
• Propel the team towards collective and individual achievements by providing strategic leadership, nurturing professional development, and promoting a collaborative team environment.
• Act as a vanguard of expertise regarding the CDP and data infrastructure, guiding various sectors of the organization in leveraging its functionalities for enhanced operational outcomes.
• Elevate the utility of the CDP by overseeing its comprehensive management to bolster digital and non-digital marketing strategies and optimize customer experiences.
• Enhance decision-making by employing data analytics to scrutinize and elevate the impact and efficiency of customer engagement journeys and campaigns.
• Promote a culture of excellence, continuous improvement, and innovation by defining and overseeing processes aimed at augmenting the quality of audience data and technological applications.
• Champion cross-functional collaborations, driving the CDP roadmap and fortifying partnerships to optimize the utilization of the platform across various organizational spectrums.
• Contribute thought leadership and strategic insights to foster the creation, application, and optimization of customer segments and audiences, enhancing targeted marketing initiatives and outcomes. Acts as a liaison for internal teams and platform vendor for planning and delivery of data needs.
• Consults with Marketing teams to support channel tactics or improve activity KPIs
• Manage daily operations of delivering audiences to digital channels (email, social, display, etc.), people management, plus long-term planning, organizing, staffing, leading & coordination of the team and projects
• Manages vendor relationship, including issue resolution, future product roadmap & identify new opportunities
• CDP subject matter expert, including data, definitions, and operating procedures.

 

To qualify for the role, you must have:

 

• Bachelor's degree in Computer Science, Information Systems, Engineering, Statistics, Mathematics, or a related field. A Master’s degree in a related field is a plus.
• 15+ years of experience in implementing large scale customer data management, data platform optimization, and/or personalized customer engagement in AWS, Azure, or Google Cloud, on-prem and Hybrid environment.
• Minimum 5 years of experience in leading and managing various functional team within customer domain such as data integration, ID resolution, unified customer profile, Customer 360, segmentation, customer master, or similar.
• Strong experience in designing, building, implementing, and managing CDP solution using industry leading products such as Salesforce, Adobe, Treasure Data, SAP, Netcore, and Twilio Segment
• Hands-on experience with On-prem & cloud data platforms such as Snowflake, AWS Redshift, Azure Synapse Analytics, Databricks, AWS Aurora, Oracle Exadata, SQL server, Hadoop, Spark, SAS viya and R.
• Experience in integrating tools and services in data security and data governance domains such as data modeling, data classification, data access control, data