Sr Mgr Marketing

Position Summary:

The American Chemical Society is seeking a Senior Manager of Brand and Content Strategy who will play a pivotal role in enhancing our brand identity while crafting and executing a compelling content & distribution strategy that resonates with our customers and target audiences.  We seek a brand champion who will lead brand strategy initiatives, including overseeing audience research to inform decision-making, communicating with and empowering internal stakeholders to embody our brand ethos and selecting and collaborating with agencies to bring our vision to life. Additionally, they will spearhead content strategy creation and distribution efforts, leveraging data insights to engage members, the chemistry community, and the general public through innovative storytelling.

 

Here’s what you will be doing:

• Develop, implement, and maintain a comprehensive brand strategy that strengthens our existing brand identity and ensures consistent brand messaging across all touchpoints.
• Utilize data analysis to inform brand direction, measure brand performance, and identify areas for improvement on an ongoing basis.
• Design, implement and manage programs to empower and inspire ACS employees to understand, embody and communicate the brand effectively.
• Lead the selection process for and business partnership with a brand design and execution agency, fostering a productive working relationship to elevate brand execution.
• Develop and execute a dynamic and high-value content strategy that attracts and engages members, prospective members, the chemistry community, and the general public across various platforms.
• Assess existing content products and make recommendations to improve, transform or sunset based on brand alignment, performance and overall company impact.
• Utilizing data-driven insights and working across divisions, oversee creation of content that attracts, engages, and converts target audiences, optimizing content performance through ongoing analysis.
• Build and manage a network of internal and external resources for content planning, creation, production, and distribution.
• Convene and communicate with leaders and cross-functionally across the organization to align strategies with organizational goals and ensure cohesion and consistency in messaging and branding.

 

Desired Skills and Experience:

• Bachelor's degree or equivalent experience
• Minimum of 8 years of experience in brand strategy, content creation, or related roles.
• Proven track record of developing and executing successful brand strategies that enhance brand perception and drive business results.
• Experience managing agency relationships and leading cross-functional teams to achieve shared objectives.
• Deep understanding of content management systems, analytics tools, and social media platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong collaboration and communication skills
• Exceptional communication and storytelling abilities, with a keen eye for detail and a passion for creative expression.
• Ability to thrive in a dynamic organization, with a proactive and adaptable approach to problem-solving.

Division

Position Summary

 

Job Location:  Position is based in Washington, DC.  Remote work will be considered for the right candidate.

This position will be primarily based in the Washington D.C. office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

 

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