VP, Vertical Sales Travel, Retail, Media & Entertainment
Insider Inc.About the role
Insider, the influential global news brand, is looking for an experienced Vice President (Digital Ad Sales) to cover our growing market of Travel, Retail, Media & Entertainment. This visible leadership role will join Insider at an incredibly exciting period of the company’s growth and evolution, and will directly support and impact the aspirational goal of becoming one of the world's most beloved and influential media brands.
We are looking for an experienced, client facing, enthusiastic digital media expert capable of leadership and execution of a sales strategy across the Travel, Retail, Media & Entertainment industries. Experience and existing relationships in these markets are a must.
An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential. Candidates must be creative thinkers and passionate about storytelling, technology, media, and selling. Success will be highly dependent upon the candidate’s willingness to navigate named accounts, understand marketing strategies, position Insider’s products and ad solutions on their behalf, and close deals. As well as creating custom content solutions all candidates must have a strong knowledge of programmatic ad selling.
Creating and maintaining a positive, diverse, and engaging work environment is also essential for success in this role. The position, based in New York, reports directly to the SVP of Vertical Sales based in San Francisco.
The ideal candidate is:
- A leader who excels at inspiring, leading, coaching, and mentoring a diverse team that is talented, ambitious and still evolving.
- Strong network. You have a strong record of collaborating with executives from advertising agencies and advertising clients across the industry.
- Management expertise. You know how to retain great talent while attracting new rock stars. You constantly ensure the entire salesforce feels motivated, rewarded and engaged at this key moment of growth for our company, and can navigate change with grace, confidence and ease.
- Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas. A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
- Passion for diversity and inclusivity. Insider prides itself on its commitment to DEI. You are excited to continue to build a work environment that is diverse.
Primary responsibilities include:
- Developing, managing, and clearly communicating revenue goals. Establish and monitor appropriate sales metrics and revenue targets. Frequently update team and Global Head of Sales executive on performance vs. budget.
- Recruiting, developing, and retaining top caliber sales executives; continually reassess organizational structure and processes.
- Strategically planning, organizing, and leading activities focused on establishing and maintaining mutually beneficial relationships with clients. With team members, cultivate deep relationships with key decision-makers within client organizations.
- Providing clear management direction and ability to foster open communication while promoting a collaborative environment that encourages teamwork.
- Serving as an “evangelist” for Insider internally and externally; clearly articulating the company’s unique value proposition in the context of a fragmented research marketplace.
- Lead high level relationships with key clients and agencies.
- Support forecast/budget process and provide updates on pacing to quarterly and annual goals.
- Collaborate effectively with Editorial, Product, Marketing and Operations teams to develop products and services that will attract key customers .
Salary & Benefits:
- Salary: $175,000. - $225,000. (dependent on skills, experience, and competencies)
- Medical, health, and vision
- Unlimited PTO, paid holidays, and parental leave
- Matched 401k plan
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, etc.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to the Insider community.
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