National Director, Digital Fundraising

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

The American Heart Association  has an excellent opportunity for a National Director, Digital Fundraising for Direct Response team. Dallas, TX is the preferred, but location is flexible. 

 

The Director of Digital Fundraising is responsible for developing and implementing digital fundraising strategies to build the American Heart Association’s donor base and raise unrestricted revenue. This position leads a team of digital fundraising managers, collaborates with cross-functional teams, directs agency partners, and leverages innovative digital platforms to drive fundraising success. This position incorporates donor lifecycles, acquisition, and retention strategies into the role of the Digital Fundraising Director. This role is vital in building strong relationships with donors and ensuring the success of the fundraising efforts for the direct response team of the American Heart Association and includes an annual fundraising goal of $6M plus.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Strategy Development:  Partner with the SVP and Director of Direct Mail to develop and implement a comprehensive donor-centric annual digital fundraising strategy including audience lifecycle and channel goals that lead to achieving the revenue goals and growing the donor database.
• Team Leadership:  Lead and direct the team of digital fundraising professionals, providing direction and leadership to deliver performance.  The team includes 4-5 direct reports in addition to the digital agency of record representing approximately 15 professionals not all dedicated 100% to the Association.
• Monthly Campaign Planning and Execution: Partner with the digital agency to plan and ensure execution of monthly digital fundraising omnichannel campaigns, including email marketing, paid and organic search, paid and organic social media, website, and texting. Partner with the DR team to integrate DRTV/CTV and direct mail into overall plans and execution. The campaign plan includes direction and assets for field execution.
• Donor Acquisition and Retention:  Develop strategies to acquire new donors through digital channels and implement retention strategies to cultivate and steward existing donors.
• Data Analysis and Optimization:  Lead the analysis of fundraising data and key performance indicators to measure campaign effectiveness and identify areas for improvement.  Use insights to optimize fundraising strategies and tactics.
• Digital Fundraising Platform Management:  Oversee the management and optimization of digital fundraising platforms, ensuring they are user-friendly, secure, and aligned with financial data. The platforms include Salesforce CRM, Salesforce Marketing Cloud, Sitecore, DRM, Portfolio /Amergent, FRU, Instapage, Optimizely, Northbeam, SEM Rush, and others.
• Content and Creative Development:  Lead agency on content creation, creative development, campaign messaging, copywriting and editing, visual design, UX and A/B testing.
• Budget Management:  Develop and manage the digital fundraising budget, ensuring resources are allocated effectively to maximize revenue results and ROAS.
• Compliance and Ethics: Work with BT and Legal to ensure compliance with relevant laws, regulations, and ethical fundraising and donor privacy standards.
• Continuous Learning and Professional Development: Stay updated on current trends, best practices, and innovations in digital fundraising.  Seek opportunities for professional development to enhance skills and knowledge.

 

Qualifications

• Five (5) to eight (8) years of the following experience:
  • Direct marketing experience digital channels including website, email, paid and