Manager, Marketing Events (USC - East)

About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

WeWork is looking for a talented Manager, Events (USC - East) to join the Global Marketing team, based in New York. This role will focus on planning, executing, and evaluating a diverse range of marketing events in the US and Canada to promote the WeWork brand and generate sales pipeline. The role requires a detail-oriented strategic thinker with strong project management skills, an understanding of the full event planning and marketing cycle, and the ability to collaborate effectively across cross-functional teams. The Manager, Events (USC - East) will develop comprehensive event strategies, manage budgets, and be responsible for logistics to ensure flawless execution of event and partner opportunities. They will focus on events and projects that include, but are not limited to, developing and executing scalable events framework, potential new member and existing member activations, high profile thought leadership events, consumer, broker and CRE industry events, external partnership proposal and management (including comarketing events), and overall event cycle management. The successful candidate will be collaborative, process and data driven, have strong project management, communication and negotiation skills and a track record of bringing events and partnerships from concept to execution. 

Responsibilities:

• Support the Director of Events & Partnerships to help strategically plan and execute global and regional events in collaboration with all marketing departments and external stakeholders. 

• Manage global events framework to ensure that initiatives and collateral developed with all departments (Sales, Community, People etc.) align to brand guidelines.

• Create co-marketing partnerships to amplify event strategy and marketing initiatives (i.e. venue sponsorship, affinity offers, content partnership), including procuring, negotiating and managing the relationship. 

• Collaborate with cross-functional teams to develop event promotional strategies and materials to ensure alignment with program and consistency with brand(s). 

• Consult with local teams as needed on best practices, recommendations and toolkits to enable success.

• Serve as brand marketing liaison for events and partnerships developed with cross-functional teams, ensuring that partnership marketing material and initiatives are consistent and on brand.  

• Oversee the execution of major event, sponsorship and/or partner opportunities, complementing on-the-group teams (Community, Sales)

• Cultivate relationships with potential vendors, providers and partners to stay on top of new and potential opportunities (both paid and barter).

• Analyze event performance metrics and provide post-event reports with insights and recommendations in partnership with Marketing Analytics.

• Lead/participate in marketing team meetings, sales training sessions, company meetings, and industry events as needed. 

Appealing candidates will:

• Have 6+ years of proven experience in Marketing Events (or related field) 

• Experience in managing cross-functional initiatives, overseeing a budget and reporting on results

• Experience in event production and stakeholder management

• Excellent project management, time management and problem solving skills with strong attention to detail.

• Ability to work nights, weekends, and travel as needed.

• Be an outstanding team player, embodying the WeWork spirit and values.

• Be a top-tier collaborator with the ability to operate cross-functionally.

• Proven ability to juggle multiple projects quickly.

• Passion for a fast paced environment.

Compensation & Benefits

Base Pay: $90,750 - $120,000

Incentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

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