Senior Manager Commercial Marketing- Fertility Solutions North America

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Role Overview

The Senior Manager, Downstream Marketing – Fertility Solutions, North America will lead commercial strategy for future product launches across capital equipment, service offerings, and software solutions in the fertility market. This individual will serve as the bridge between customers, sales, global product teams, service, software, finance, and executive leadership to ensure new solutions are launched with clear market insight, strong positioning, compelling economic value, and full sales team readiness.

This role is ideal for a proven sales or leader who has successfully sold complex capital solutions, understands financial decision-making, can build executive-level business cases, and knows how to navigate multi-stakeholder buying processes. The position carries a Senior Manager title but is intentionally scoped with a director-level mandate: shaping North America launch strategy, influencing global product direction, enabling the field, and engaging directly with strategic customers.

The successful candidate will bring the intensity, judgment, and customer credibility of a top-performing sales professional, combined with the strategic mindset of a marketing leader. They will not simply create marketing materials. They will define how the market understands the value of future fertility solutions and how the sales organization  wins with them.

Strategic Mandate

The Senior Manager will be responsible for turning future innovation into impact.

This person will lead North America downstream marketing strategy for upcoming launches across equipment, service, and software, ensuring each launch is ly compelling, financially grounded, operationally supported, and clearly differentiated in the market.

They will help answer the most important questions before launch:

• How do we position this solution so customers immediately understand its value?
• Which customer segments should we prioritize first?
• What economic story will resonate with clinic owners, lab directors, physicians, administrators, procurement, finance, and executive buyers?
• How do we help the sales team win complex opportunities?
• How should equipment, service, and software be packaged, positioned, and sold together?
• What objections will the field face, and how do we prepare them to overcome those objections?
• What does North America need from global teams to win in this market?

This role will be accountable for ensuring the company does not simply launch products, but launches them with the clarity, customer relevance, and field readiness required to drive adoption and revenue growth.

Key Responsibilities  Launch Strategy

• Lead North America commercialization strategy for future fertility product launches across capital equipment, service solutions, and software platforms.
• Develop strategic go-to-market plans that include market segmentation, target customer profiles, launch sequencing, positioning, messaging, pricing input, sales readiness, competitive strategy, and adoption plans.
• Translate global product strategies into North America-specific launch plans that reflect customer buying behavior, capital budgeting cycles, competitive pressures, procurement dynamics, and complex sales realities.
• Serve as a key North America voice in global launch planning, ensuring regional market needs, customer feedback, sales insights, and competitive dynamics influence product development and commercialization strategy.
• Build launch plans that connect equipment, service, software, implementation, training, workflow impro