Senior Manager, Customer & Marketing Analytics

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like… 

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. 

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.   

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees. 

Serving up the care – and career – you crave. 

WHAT YOU'LL DO

Responsible for leveraging our rapidly growing loyalty and marketing data assets to deliver and visualize insights in support of key CRM, Loyalty, and Customer Data initiatives. Expected to engineer new data capabilities, analytics, and insights, driving the maximization of Cracker Barrel’s customer, loyalty, and marketing data assets with an eye on reusability and data democratization ensuring value generation for and from all data projects. Provide meaningful analysis, insights, and thought leadership to drive our marketing planning and forecasting. You will also act as a mentor to data analysts in the marketing and cross-functional teams, all while guiding the business on best practices for customer data-driven decisions. Day-to-day activities include working closely with business stakeholders to provide valuable analytics and insights, managing the customer data platform(s) roadmap, prioritizing customer data engineering bug fixes and new features and analytics requests, and owning the visualization/insight delivery for business use cases.

 

• Analyze and provide customer, loyalty and marketing data insights to marketing and cross-functional business partners in support of given use cases
• Lead and become a domain expert for our customer, loyalty and marketing data assets to ensure insight velocity in line with business expectations
• Manage the creation, implementation and monitoring of data models for forecasting and business insights, including A/B and multivariate testing.
• Create, schedule, and produce standard reports for business consumption
• Performance advanced ad-hoc analysis to inform and support business objectives
• Act as a subject matter expert and “product manager” for customer data platforms
• Roadmap and plan for new and enhanced data capabilities within the customer data platform(s) in collaboration with platform Product Owner.
• Collaborate with internal and external data engineering resources, data product managers/SMEs, and business users to understand data needs and support the implementation of such
• Create design documents for data integration or data reporting projects. Participate in design and code reviews
• Stay updated with the latest industry trends and technologies and apply them to improve software development processes.
• Manage timeline expectations within and across teams, and deliver on our responsibilities accordingly
• Show discipline in bringing consistent performance, communication, and attitude to the job every day. Actively contribute to your department to complete tasks and meet company goals
• Partner with the Loyalty/CRM team to measure, analyze, and report overall KPI program performance for Cracker Barrel Rewards, CRM, and overall customer health
• Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies

 

WHAT YOU'LL NEED

Experience and Education:

• Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business, or similar field with quantitative rigor OR equivalent experience.
• 10+ years of experience in Data Analytics including data engineering and transformation functions with at least 5+ years in a senior or leadership role.
• 7+ years of hands-on experience working with large data sets (especially customer and interaction-level activity data) in cloud environments such as Snowflake and/or Google Big Query (digital data analytics a plus).
• 7+ years of experience in Customer and Marketing Data analysis and exploration with proficiency in statistical analysis techniques to understand customer patterns, trends and segments within the data (SPSS, Stat, SAS, pandas, NumPy, R, etc.)
• 7+ ye