Sr. Manager, Industry Marketing - Healthcare

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

This role is responsible for partnering with the Healthcare industry business stakeholders to develop and tell the story for JLL’s unique capabilities and to enhance our reputation in the industry. The primary goal of this role is to drive awareness and demand generation initiatives. The successful candidate will be responsible for developing and executing the strategic marketing plan in alignment with business goals.   

This role will work collaboratively with marketing colleagues in solutions/product marketing, demand, digital, content and campaigns, research, design and PR to execute multi-channel, multi-touch campaigns and programs.

Responsibilities:

■      Create and execute the go-to-market strategy and plan for the industry in alignment with our Healthcare business’ priorities and goals

■      Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue

■      Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers

■      Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry

■      Monitor market and industry trends that could affect client needs and act as an industry subject matter expert

■      Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.

■      Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)

■      Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe

■      Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns

■      Enhance and measure the effectiveness of our industry .com presence

■      Act as a point of escalation during the campaign planning, development, execution and optimization process

■      Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge

■      Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives

■      Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups

Skills:

■      The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals 

■      Ability to link industry offerings to organizational campaign themes and goals

■      Listening, probing and interpreting needs of the business

■      Strong executive presence, stakeholder management, writing and presenting skills

■      Strong creative/ marketing writing and presentation skills

■      Proven ability to participate in and