Senior Director, Retail Media

About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com.

About the role

The Senior Director, Retail Media will lead strategy, planning, and oversee hands-on activation of retail media campaigns across key clients including on-platform and programmatic offsite activations via Retail Media Network DSPs, across  platforms including Walmart Connect, Instacart, Roundel (Target), Criteo, Amazon, and other Retail Media Networks (RMNs). This person will partner closely with the Client Solutions team and Clients to provide thought leadership, develop and set strategy, lead activation and ensure the team meets all of the agreed upon success criteria.  They will ensure excellence in measurement and optimization and provide insights into market and retail trends. As part of the role, they will integrate retail media into holistic, omni-channel strategies for major consumer brands.

This is a strategic and hands-on role for an experienced retail media expert ready to lead omni-channel campaigns, drive measurable results, and mentor a growing team.  As part of the role, they will integrate retail media - including Sponsored Ads, DSP and Programmatic Offsite - into holistic omni-channel strategies for major consumer brands in close collaboration with Paid Search, Paid Social, Programmatic, Analytics and Strategy teams. The ideal candidate combines platform mastery with a holistic understanding of the retail media landscape and its integration into broader marketing efforts.

What you'll do

Strategic Planning, Client Acumen & Leadership

• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
• Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
• Manage all day-to-day client communications, requests and follow-up’s.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.

Media Operations & Optimization

• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
• Partner with Retail Media Networks on Clean Room Activations & Measurement
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
• Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
• Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies
• Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
• Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data. 
• Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
• Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competiti