Integrated Supervisor, Business Solutions

Job Description

Job Summary

The Integrated Strategy Supervisor is a central facet within the combined Brand-Digital Integrated Strategy team. Working under the guidance of the Integrated Brand Group Director and/or Associate Director, ISS constructs the strategic foundation for media plan development and ensures consistency across all channels. As a key agency contact, he/she/they maintain strong relationships with clients, partner agencies, media vendors and internal departments. The ISS applies his/her/their knowledge of industry trends and Horizon’s consumer/channel insight resources to offer the clients fresh thinking. He/she/They supervises all team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking. They will work closely with their team to develop cross-channel strategies, and recommend/activate digital media plans that meet campaign imperatives and client objectives. 

The ISS is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative.
 

Main Duties and Responsibilities

10% - Reporting and Analysis

15% - Stewardship & Strategic Leadership

20% - Team Development

25% - Leader campaign planning and execution

30% - Client Relations

30% Client Relations

• Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

• Guide the team in translating client goals into full funnel strategic media solutions that grow our client’s brands, and ensure strategic consistency across all elements of plan development and implementation

• Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process, including new trends and opportunities within the industry; develop POVs to share with clients and media team

• Share evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels

25% Leader campaign planning and execution

• Work with teams to develop articulate media strategies and recommendations that hit on key client objectives

• Participate in overall client media strategy development in order to deeply understand the role paid media plays in larger business objectives across various stages of the consumer funnel

• Work independently to plan key account(s) as necessary

• Seek growth opportunities for clients

• Act as day-to-day liaison between agency and publishers, meeting with sales rep and management to maintain relationships, stay on top of offerings and develop compelling/innovative ideas for clients

• Meets with subject matter experts for educational and continued advancement

• Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations

• Incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life

• Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions

• Monitor trends, tools, and opportunities appropriately to apply that knowledge to campaign strategy and client goals

• Oversee the accuracy and timeliness of activation, account management, buy maintenance, billing, budgeting, reporting

• Final sign off for insertion order, plan details and spec documents

15% Stewardship and Strategic Leadership

• Foster strong, mutually beneficial relationships, building trust and accountability with clients, vendors and Horizon Media departments to facilitate problem solving, i.e.  Traffic, AdOps, Analytics

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

• Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)

20% Team Development

• Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as