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Group Director, Client Solutions and Planning

dentsu international
New York City, United Statesfull_timeVerifiedPosted 9 Aug 2024
šŸ’° $219,650/yr($136,000/yr – $219,650/yr)

About the role

Company Description

dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. dentsu international comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good.

Dentsu Media Growth's energy and personality live in everything we say and do, and it shows in the way we deliver to our clients. Join the team that drives the success of our global agency network. Come be a part of our company's success story.

Job Description

The role of the Group Director, Integrated Media is to provide media leadership/oversight on 1 business inclusive of Media AOR relationships, but not limited to. You will provide strategic direction and demonstrates an in-depth knowledge of all aspects of their client's business as well as the overall technology/competitive landscape. You will cultivate client and media relationships specifically at mid-senior levels. You will be a media consultant to the client and charged with all general management aspects of the team, including team collaboration, team harmony, big-picture and strategic thinking.

The ideal candidate understands communications planning, media strategy, brand building, and can speak to both traditional and digital with great comfort, expertise, and ease.

You will report to our VP, Client Solutions and Planning.

Client-Specific Details: This client requires an innovative thinker who has a deep understanding of Performance Marketing (Paid Search, Paid Social etc.), SEO and Brand Media via established awareness/branding channels Direct Partnerships (via publishers like Conde Nast, Hearst, etc.), Programmatic buying (Display, OLV/CTV, rich media, OOH etc.). Ability to partner and collaborate with and work with multiple teams (media, analytics, media tech, SEO, Merkle etc.) and keeping a pulse across all projects happening on business.

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Key Responsibilities

Media Planning and Execution

  • Direct the development of planning objectives and strategies that align with the client's marketing objectives working hand in hand with Media teams
  • Lead client team to deliver those objectives, developing/coaching employees to deliver to those expectations at their individual levels (directly or indirectly via line managers)
  • Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
  • Research and implement new techniques and technologies that are relevant for clients' traditional and digital media strategies
  • Oversee the analysis of performance / testing and dialogue with client and internal team on informed strategic implications
  • Identify all up-sell opportunities with existing clients, including ability to sell agency offerings and think ahead to future year opportunities
  • Provide and discuss industry information on media, markets and related dynamics
  • Develop relationships with media community; continue to develop partners and higher relationships for exchange of ideas
  • Contribute client "case studies" to broader dentsu organization
  • Contribute, participate, and present in agency new business efforts and presentations, on occasion as necessary
  • Create and set negotiation strategies for yearly client contracts and supplemental proposals and manage account profitability in conjunction with leadership

Client & Internal Relationships

  • Manage expectations of senior clients and deliverables
  • Identify and secure relationships with key senior clients to deepen agency relationship
  • Represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Represent Agency within industry (attending industry functions, joining local market committees)

Strategic Thinking & Leadership

  • Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
  • View strategic goals in a broader business context
  • Lead thought leadership to roadmap working with team and other internal stakeholders
  • Demonstrate strong analytical and strategic skills to help solve client's business problems
  • Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations
  • Manage assigned groups' staffing needs (hiring, promotions, performance). Know when to coordinate with Leadership as necessary to drive consistency or clarity across entire Integrated Media organization
  • Train, motivate and deve

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Company

dentsu international

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