Customer Marketing Manager (Contract, SaaS)

Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries.

Since 2016, Austin-based Interplay Learning has been building better training, better careers and better lives for its customers and their employees.

Our award-winning online and VR training for the essential skilled trades, including HVAC, Plumbing, Electrical, Solar, Multi-Family Maintenance and Facilities Maintenance workforces, is scalable and more effective than traditional training methods. By leveraging immersive learning technology, Interplay’s customers are able to train and practice hands-on learning from a desktop, phone, tablet, or in virtual reality. The result is a highly trained employee who is job-ready in weeks, not years. 

Our digital experiential learning platform, SkillMill, conveniently turns any space into a training lab with its short video courses, 3D simulations, knowledge checks, coaching, community, and connectivity. 

Awards & Recognition: 

• September 2024, Interplay Learning Closes Growth Investment from Goldman Sachs Alternatives and Acquires Industrial Training International
• Built-In, Best Midsize Places to Work In Austin 2023 & 2024
• Forbes 2024, America's Best Startup Employers
• Fast Company’s World Changing Ideas Awards in the Education, General Excellence, and On the Rise categories

Position:   Customer Marketing Manager (Contract)

Reporting to the Sr Product Marketing Manager, as part of the Product Marketing team, the Customer Marketing Manager will play a key role in the successful execution of Interplay’s lifecycle marketing efforts, with a focus on: 

• Supporting customer marketing across each stage of the post-sale journey, including implementation, onboarding, usage/adoption, renewal, cross-sell and upsell, loyalty, and advocacy, contributing to goals of increased NDR and reduced churn. 
• Identifying opportunities for brand intervention across the post-sale journey, including content development, activations, and channel-specific initiatives. 

This is an ongoing contract position capped at 20 hours per week. $5k flat fee, monthly. Paid as a 1099 Independent Contractor. Flexible work – 100% remote or the option for hybrid work if near Austin, TX.

What you’ll do:

• Cultivate a deep understanding of our markets and our customers: who they are, their priority initiatives, decision criteria, success measures, pain points, and customer lifecycle.
• Support creation of enablement and marketing collateral as needed, including enablement presentations and talk tracks, info sheets, white papers, video scripts, and blog posts.
• Collaborate with the Interplay Customer Success team members to analyze available data and develop plans to enhance key touchpoints in the post-sale journey (eg, renewals, high-use/expansion, cross-sell).
• Draft landing page and email copy for Hubspot and ChurnZero activations based on understanding of campaign objectives and target audience(s). 
• Help develop customer advocacy programs, including strategic customer references and referrals. 
• Collaborate with marketing and CS stakeholders on development of standardized customer resource hub via Highspot. 

Who you are:

• Strategic thinker with the ability to execute. We want you to share your vision and ideas! 
• Analytical mindset.
• Goal-oriented self-learner with the desire and ability to work autonomously. 
• Cross-functional collaborator.
• Creative problem solver - you find a blank slate and building something exciting! 

Requirements: 

• 5+ years of customer and/or lifecycle marketing experience.
• Experience marketing to SaaS customers, B2B (Strategic and Enterprise level customers).  Open to industry (HRTech, Fi