Senior Manager, Omnichannel Launch Excellence, Medical Digital Engagement & Insights, US Medical

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Job Description

The Senior Manager Omnichannel Launch Excellence, Medical Digital Engagement & Insights (Sr. Mgr., MDE&I) requires a blend of technical and soft skills to lead successful launches or releases for US Medical’s digital engagement initiatives across multiple stakeholder touchpoints. The role requires a deep understanding of digital and omnichannel strategies to scale to other therapeutic areas, aligning with US Medical’s overarching omnichannel objectives. Must be able to effectively collaborate with relevant stakeholders to establish and manage related business systems and related technical aspects to deliver cohesive experience and impactful scientific exchange for US HCPs.

The Sr. Mgr., MDE&I will report into the Head of Medical Digital Engagement and work alongside Subject Matter Experts (SMEs) including Digital Capability Leads (DCLs),  and Data, Digital & Technology (DD&T) platform owners; and US Medical functions to develop and execute comprehensive launch strategies for new capabilities and tactics, ensure business and technical alignment with stakeholder input, and adapt to US Medical ecosystem priorities.

The Sr. Mgr., MDE&I is a critical role within the US Medical (USM) organization that reports to the Omnichannel Engagement Lead.

A “continuous improvement mindset” is needed to support the evolution and scaling of MDE&I capabilities over time. As an essential component of US Medical’s omnichannel strategy, it is necessary for this individual to leverage best practices and various business systems to achieve scientific engagement objectives for US Medical.

OBJECTIVE:

• Formulate and execute strategic omnichannel launch initiatives, and related technical aspects, that align with overall business goals and omnichannel strategies to extend capabilities for upcoming launches or scale MDE&I capabilities, as needed, to existing medical therapeutic areas. 
• Partner with multiple cross-functional teams to identify opportunities using a curious, continuous improvement mindset to ensure stakeholder alignment in driving program and technical efficiencies primarily for the MDE&I strategic roadmap and secondarily provide ad hoc technical advisement for existing run capabilities or processes.
• Manage MDE&I strategic roadmap launch timelines, interdependencies, facilitate escalations, measure and track initiatives with demonstrated business and communication acumen, analyze overall launch performance to identify and drive continuous improvement.
• Coordinate one consolidated MDE&I strategic roadmap launch backlog, ensuring up-to-date and accurate planning and prioritization by soliciting input from SMEs and stakeholders to ensure launches stay on time and within budget.

RESPONSIBILITIES & ACCOUNTABILITIES:

Responsibilities:

• Capability Development: Lead initiatives to extend digital engagement and technical capabilities for upcoming launches and/or scale them across existing therapeutic areas, ensuring precision omnichannel alignment across teams in planning, budgeting, and tactical execution.
• Strategic Roadmap Management: Oversee, coordinate and manage one centralized MDE&I strategic roadmap, and consolidate all MDE&I project/program backlog prioritization with inputs from SMEs and stakeholders.
• Cross-Functional Collaboration: Partner with cross-functional teams to execute ‘new ways of working’ for digital engagement across Medical Strategy, Field Teams, Medical Communications, Medical Information, DD&T, among others.
• Change Management: Le